Posts made in December, 2017

on Dec 9, 2017

By The Drum In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action. From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes Read full story › Source: The Drum...

on Dec 9, 2017

By Doug Zanger Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity. For Andrea Ring, chief strategy officer of Big Spaceship things seem to have simply fallen into place. Doing whatever has been in front of her at a given moment, she acknowledged that, though there is ample opportunity, happiness is key and being more intentional is the best course of action — which has informed her choices, especially as it relates to her life. In fact, its this ideal and Read full story › Source: The Drum...

on Dec 9, 2017

By Taruka Srivastav WhatsApp is reportedly set to roll out a standalone business app to help the businesses communicate with its customers. Through its FAQ ‘Chatting with businesses’ section of the page, the platform has explained that there will be three different business accounts. The first account will be the verified one which will carry a green checkmark badge in its profile. The second will be a confirmed account so that the phone number of this account matches the phone number for the business and will have a gray checkmark badge in its profile. Third is the business account, Read full story › Source: The Drum...

on Dec 9, 2017

By Taruka Srivastav The new tender to air Premier League matches has been released with the new deal set to include around 200 of its 380 matches made available for live broadcast, 42 more than before. According to reports in the Telegraph, the matches will be broadcast in midweek, on Bank Holidays and Saturday nights to rival staples such as Strictly Come Dancing and The X Factor. The tender document for the television rights to Premier League fixtures will further follow the footsteps of the English Football League, which had decided to include entire midweek rounds in its next broadcasting deal. Read full story › Source: The Drum...

on Dec 8, 2017

By Bennett Bennett Apple has reportedly been close to acquiring the music recognition service, Shazam with a formal announcement coming as early as Monday. According to an anoymous source to TechCrunch, the deal is reportedly worth around $400m, far less than the valuation of more than $1bn Shazam announced after its most recent round of funding in 2015. Shazam had already maintained a long-standing relationship with Apple—in 2008, it was one of the first apps to be featured on Apple’s App Store. Shazam allowed users to click through to iTunes to purchase, and it’s features had also been integrated with Read full story › Source: The Drum...