By Jennifer Faull Amid the fallout from the numerous accusations of sexual assault and harassment under the #MeToo movement, Women in Advertising and Communications London (Wacl) gathered industry executives last week for a frank discussion on what can be done to support those affected and solutions that might go some way to preventing it in the future. On the panel, chaired by Thinkbox’s Tess Alps, were Lucy Barrett, client director, Radiocentre, Lorraine Jennings, director of services and talent, Nabs, Xavier Rees, chief executive at Havas London and Jo Wallace, creative director at JWT. Here’s what emerged. Defining unwanted behaviour Understand exactly how sexual harassment is defined Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Singtel has gone down the emotional storytelling route for its Christmas ad, showing the story of Ah Ma’s Christmas and how it was nearly ruined by technology. The ad starts in a now familiar family setup, in which everyone is very busy and constantly on their phones. It follows Ah Ma as she prepares for the festive season, with no one helping her get things ready. After finding last year’s present – a phone that her son hasn’t had the time to teach her to use – she starts recording videos, capturing a moment in which she laments for more quality Read full story › Source: The Drum...
Read MorePassport stamps are turned into an eco-pledge in a campaign to preserve Palau from the damage of tourism
By Charlotte McEleny The Palau Legacy Project has launched a campaign to build awareness of the environmental effect of mass tourism on the island, creating a pledge that visitors need to sign within the visa stamp in their passports. The stamp, which outlines a promise to help Palau protect its environment, acts as an agreement on entering the small country. According to The Palau Legacy project, a group of volunteers that work alongside the government, the country is the thirteenth smallest nation in the world but it attracts almost eight times its population in tourists each year. The hope behind the campaign is to preserve the Read full story › Source: The Drum...
Read MoreAs it readies to launch its free ad school, Creative Circle’s biggest obstacle is the industry itself
By Katie Deighton The Creative Circle is going back to its 1940s educational roots with the launch of a free, full-time school advertising school for students who would ordinarily struggle with the cost. But the task ahead for chief executive Jeremy Green is immense, not least because it relies on the industry’s willingness and commitment to giving back. Earmarked to launch in September 2018 (a year later than originally planned), The Creative Circle Foundation will cater for roughly 15 students from diverse backgrounds. They’ll be put through a one-term boot camp before touring agencies and embarking on a six-month industry placement. The Read full story › Source: The Drum...
Read MoreBy Shawn Lim Bain Capital has announced that it has officially acquired an 87.05% stake in Asatsu-DK (ADK), after a long and protracted battle with ADK’s former holding company, WPP. The announcement said that Bain and ADK will actively invest in core areas of future business expansion, including digital, data and the content business, which will enable Bain to adapt to the evolving advertising market both in Japan and overseas. In order to provide its clients with leading solutions, ADK will also adopt an open network model that will allow it to affiliate with the most appropriate partners in each business Read full story › Source: The Drum...
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