Posts made in December, 2017

on Dec 7, 2017

By Ian Burrell Monocle, one of the most distinctive global news media brands to have emerged in the UK since the start of this century, is now looking beyond Brexit Britain for its future. Launched in London in 2007 as a stylish magazine briefing on world affairs and culture, the multi-platform media brand has turned to one of Thailand’s largest property developers, Sansiri, for the $6m financial injection which will fund its next phase of growth. Furthermore, it has chosen to establish a “second headquarters” in Zurich, partly to insulate itself from the impact of the UK’s departure from the European Union. Monocle’s founder, Tyler Read full story › Source: The Drum...

on Dec 6, 2017

By Taruka Srivastav Twitter India recorded a 17% increase in revenue during the 2016-2017 period, which makes the country Twitter’s biggest market outside of the United States. As reported by Economic Times, Twitter’s net profit saw an increase of 15% to INR Rs.4 crore. Meanwhile its rival, Facebook India has seen an increase in its revenue by 93% to Rs 341.8 crore; and the profit has increased from Rs. 31 crores to Rs. 40 crores, while Google India sales jumped 44% to Rs 7,208.9 crore in FY17. A Twitter spokesperson clarified that the report showed the operating revenue for Twitter Communications Read full story › Source: The Drum...

on Dec 6, 2017

By Timothy Armoo Last Wednesday, Snap announced details about the upcoming design overhaul of its flagship app, Snapchat. Snap has claimed that users are at the heart of this redesign, but it also represents an effort to exert greater control over advertising on the platform. As the changes are rolled out, some groups are likely to benefit more than others. The most significant change is that content which Snap deems ‘media’ will now be separated from content deemed ‘social’. This division already existed for Snapchat’s professional media partners, whose content was listed on the currently less popular Discover page, but now it Read full story › Source: The Drum...

on Dec 6, 2017

By Nishan Weerasinghe The idea was posed to me at a recent marketing roundtable and it was a reaction to Coke axing the role of their global CMO. The room was big, one of those hotel venues with velvet walls and too many mirrors, but it suddenly felt small and hot. There was a moment of stillness while I internally debated my response. Was the end of marketing upon us? Of course the question was tongue in cheek, and immediately rejected by the group. After all, we were a bunch of long term CMOs, so it was a bit like asking turkeys to vote Read full story › Source: The Drum...

on Dec 5, 2017

By Shawn Lim Amnesty International has broadcast a distress signal with a dramatic message as part of a campaign to raise awareness about the plight of 34-year-old Teodora del Carmen Vasquez, who is currently serving a prison sentence of 30 years for suffering a stillbirth in El Salvador, where abortion is a crime under any circumstance. Norway recently became the first country in the world to shut down their FM radio band, and Amnesty International discovered a loophole to broadcast the first distress signal appearing on the Norwegian FM-band since World War II. Show me entity :: Read full story › Source: The Drum...