Posts made in December, 2017

on Dec 5, 2017

By Shawn Lim Isobar is predicting 2018 will be the year of ‘Augmented Humanity’, where technology enhances and scales most of humans’ attributes, in a new report ‘Augmented Humanity, Isobar Trends Report 2018′ that launched this week. According to the report, the Dentsu-owned digital agency predicts technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence. It also found five trends of exploring ways in which technology enhances and fuels human attributes of the ability to recognise and trust each other, to adapt to changing Read full story › Source: The Drum...

on Dec 5, 2017

By Trent Durfee Blockchain is the topic du jour at marketing and tech conferences around the world. It has been written about in many advertising publications and blogs more recently that you might be forgiven for thinking that it’s a new thing. I must admit it’s good to be having the conversation more openly discussed, rather than only on “techy forums” where I may have been found in 2009, headphones on blasting Jay-Z’s top charting “Empire State of Mind” and trying to wrap my head around cryptography and all things Blockchain. Conference panellists, presenters and journalists are throwing the phrase around as if Read full story › Source: The Drum...

on Dec 4, 2017

By Shawn Lim The Coalition Against Piracy, which counts Walt Disney, HBO, the National Basketball Association and the English Premier League as members, has called Singapore ‘a haven for pirating copyrighted programming’. According to Bloomberg, the coalition wants the Singapore government to block pirating software in legitimate set-top boxes that allows unauthorized streaming of thousands of movies, TV shows and live sporting events. These set-top boxes can be found at local electronics stores and on e-commerce sites such as Lazada, and allows Singaporeans to use apps that stream uncensored versions of nudity and violence programming not shown locally because of censorship, no licensing deals and Read full story › Source: The Drum...

on Dec 4, 2017

By Kurt Kratchman We’ve learned first-hand that advertising in China comes with its own set of opportunities – and challenges. In part one of the series, learning the imperative of linguistics was shown to be both a personal and business challenge (and opportunity). Earlier this year, smartphone users in China saw something a little odd on WeChat – a series of illustrated gifs, detailing the adventures of a group of astronauts landing on a fiery red planet. It was a branded post, but for what brand? Drawn in by the extra-terrestrial tale and intrigued by the enigma of the ad, users Read full story › Source: The Drum...

on Dec 4, 2017

By Danielle Long Subway donated 13.3 million meals to charities around the world as a result of its global campaign to fight global hunger on World Sandwich Day. The Subway Live Feed campaign, which was created by J Walter Thompson Sydney, ran in 60 countries globally and saw sales at the 40,000 contributing restaurants increase by up to 20%. Subway partnered with local hunger-relief charities for the global real-time, data-led campaign which saw a meal donated to charity for every Sub purchased on World Sandwich Day on 3 November. The Drum spoke with Subway Australia’s senior marketing manager Kate Brody and J Walter Thompson Sydney’s executive Read full story › Source: The Drum...