By Kyle O'Brien The Ad Council honored Unilever chief executive officer Paul Polman with this year’s Public Service Award at the non-profit’s 64th Annual Public Service Award Dinner on Thursday (November 30). Polman was recognized for his vision and commitment to make sustainable living commonplace – driving long-term, responsible business growth in the process. Polman has set Unilever on an ambitious journey to fully decouple its environmental footprint and increase its positive social impact through the Unilever Sustainable Living Plan. “Good multiplies,” said Polman in accepting his award. “Acting for good is the most powerful voice in the world.” The ongoing effort Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Bolstered by the increase in demand for smartphones, bluetooth technology is set to hold the largest size of the wireless audio market by 2023. The wireless audio market is estimated to grow at a CAGR (compound annual growth rate) of 10.06% from $16.13bn in 2016 to $ 31.80bn according to a research by Reportlinker. Links with Wi-Fi and ultra-wideband (UWB) broadcast technologies and the ability to interact with other devices without relying on traditional wired connection has further boosted its growth. The report further claimed the increase in market for smartphones, tablets, and wireless audio devices would power Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav To protest against the bill to ban alcohol in New South Wales (NSW), the alcohol lobby has claimed that there is no evidence to suggest that advertising influences Australians to drink more. Even sporting bodies like Netball Australia, Cricket Australia and Tennis Australia are protesting the NSW bill as they believe it will negatively affect the sports economics. However, in favour of the bill are College for Emergency Medicine, the Australian Medical Association, the Cancer Council and the NSW and ACT Alcohol Policy Alliance. According to ABS data which was released at the start of September, alcohol consumption in Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Facebook is reportedly testing pre-roll videos on its Watch platform. Previouslt Facebook has resisted venturing into the monetization of video ads, with founder Mark Zuckerberg having even said that pre-roll ads didn’t align with company’s News Feed, as reported by Variety. Facebook is already doing well with Watch where it is all set to invest $1bn on original programming. It is also to debut an eight-episode documentary series about Real Madrid. Shows scheduled to roll out on Watch include a reality series about the family of L.A. Lakers player Lonzo Read full story › Source: The Drum...
Read MoreBy Bennett Bennett Group Nine Media has announced the appointment of WPP and Xerox veteran Christa Carone to oversee sales, marketing and data insights. Carone, who held the role of chief operating officer for WPP consulting firm Group SJR and managing director for J. Walter Thompson endeavor Colloquial, will be joining the digital-first media company, which is home to Thrillist and video news creator NowThis, among others. Group Nine very recently recieved $40m in funding by Discovery, according to Axios. It’s considered a vote of confidence in Group Nine as the TV network looks to scale up Read full story › Source: The Drum...
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