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Posts made in December, 2017

To get Americans feeling better about the tax bill, legislators should have run Facebook ads

on Dec 1, 2017

By Michael Rentiers When members of your own party don’t understand a bill, how can you expect the general public to? This is the problem facing Congress ahead of a major tax overhaul, now in its umpteenth form and nearly ready for a vote on the Senate floor. And while the bill is likely to pass, Americans are still feeling confused about the its ramifications for their own bottom line. What we’ve seen from politicians to date has been more of the same; TV, radio, print and digital news interviews where reporters – often bearish on the idea of tax reform, even from conservative Read full story › Source: The Drum...

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Fetch collaborates with Dentsu Inc to open Tokyo office

on Dec 1, 2017

By Shawn Lim Mobile advertising agency Fetch Media, which is part of the Dentsu Aegis Network, has announced the opening of its Tokyo office, together with Dentsu Inc. and Dentsu Digital Inc. in Japan. The partnership will see Fetch combining its mobile marketing and analytics expertise with Dentsu and Dentsu Digital’s digital operations to help Japanese advertisers that seek to leverage the very best from mobile. Kensuke Hara will lead Fetch Japan as general manager to provide holistic marketing solutions within the Japanese mobile market and will report into Fetch’s global executive board as well as Dentsu and Dentsu Digital. He Read full story › Source: The Drum...

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Singapore Press Holding consolidates editorial assets of its Chinese Media Group as restructure continues

on Dec 1, 2017

By Shawn Lim Singapore Press Holdings (SPH) is merging its editorial resources from its Chinese Media Group (CMG), which consists of Lianhe Zaobao, Lianhe Wanbao and CMG Digital to form a new newsroom called NewsHub. NewsHub will provide news coverage and latest news updates for CMG’s digital platforms, including zaobao.sg and zaobao.com, as well as SPH Radio’s new Chinese station 96.3 Hao FM, which will be launched in January 2018. It will be headed by Han Yong May, who will take on the role of editor and was formerly CMG’s Digital Editor and Lianhe Zaobao’s Associate Editor. Apart from the usual news sections, Read full story › Source: The Drum...

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Mailman Group launches China Digital Football Awards to further engage Chinese fans

on Dec 1, 2017

By Shawn Lim Mailman Group has announced the launch of Red Card 2018, The China Digital Football Awards, which will assess the most influential European football teams, leagues and players online in China, as well as give out five new awards which will be judged by a panel of industry experts. The three headlining awards announcing the Most Influential European Football Team, League and Player Online in China will still be assessed by the traditional Mailman-developed metrics, while the report will recognise and reward the most influential, innovative, committed and successful European football organisations and talents online in China. The five new awards, Read full story › Source: The Drum...

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