Posts made in December, 2017

on Dec 20, 2017

By Taruka Srivastav Indian cab hailing service Ola has snapped up Foodpanda India from its German head company Delivery Hero AG in an all-stock deal to combat rival Uber’s UberEats. As part of the deal, SoftBank backed Ola will invest $200m in Foodpanda India’s operations. Foodpanda’s India business will be handed over to Ola in exchange for the latter’s stock. The deal further aims to establish Foodpanda as the most preferred online food delivery service in the country. Pranay Jivrajka, founding partner at Ola, has been appointed as interim chief executive officer of this business unit Read full story › Source: The Drum...

on Dec 20, 2017

By Debbie Klein In the marketing calendar, December is a time for reflecting on the year that’s been and working out priorities for the next. Here’s my take on five hot topics that agencies and clients need to be giving time to in 2018. Facial recognition Frequent flyers will be familiar with the growing use of e-passport gates at airports around the world – but 2018 could be the year that facial recognition technology stops becoming a novelty and enters the mainstream. Facial recognition can be a game-changer for marketers, but until now the number of sectors and brands making full use of it has Read full story › Source: The Drum...

on Dec 19, 2017

By Keisuke Meguro Almost a year on from the Dentsu billing crisis, advertising transparency is seemingly a major priority for Japanese media buying agencies; especially when it comes to digital. While appetite for digital shows no signs of decline — predicted to reach ¥1.159 trillion by the end of the year – the pressure for agencies to be open about trading methods keeps on growing. Indeed, this challenge is particularly prevalent with programmatic media buying, where continued global brand safety concerns are fuelling a perceived lack of transparency and control, and the complexity of the vast ecosystem makes budget allocation Read full story › Source: The Drum...

on Dec 19, 2017

By The Drum In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action. From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes Read full story › Source: The Drum...

on Dec 19, 2017

By Katie Deighton Brands and consumers love an emotional, heart-warming Christmas weepie, but what’s the secret formula to getting those tears rolling? In The Drum’s latest documentary series, Mr President’s team finds out. Watch the video above to see how the indie agency’s creatives react to key tear-jerking concepts researched by its head of insight, Dr Michael Anton. The key to hitting the emotional sweet spot, he has discovered, can be found in a mix of animal amputees, orphaned children and downcast actors from The Matrix. Christmas in Ad Land is a hard-hitting exploration into the grim and often unforgiving world Read full story › Source: The Drum...