Posts made in December, 2017

on Dec 18, 2017

By Danielle Long Tencent has partnered with e-commerce giant JD.com to invest $863m in online retailer Vipshop, in a bid to take on Alibaba. The deal strengthens the existing relationship between Tencent and JD.com and brings together China’s largest social media company with its largest retailer and second largest e-commerce company, and Vipshop, a leading online discount retailer for brands. Tencent and JD.com will purchase Class A shares of Vipshop worth approximately $604m and $259m, respectively. Once completed, the deal will see Tencent own 7% of Vipshop, while JD will own 5.5%. The deal will provide Vipshop with access to Read full story › Source: The Drum...

on Dec 18, 2017

By Taruka Srivastav Indian home appliance brand Godrej has rolled out a TV campaign to raise awareness about how bacteria can cause allergies among kids and how the problem can be solved with its new washing machine. The film titled ‘Soch ke banaya hai’ (It has been made after thinking) is conceptualized by Creativeland Asia and opens with children practising a band performance in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm while another kid starts sneezing. Soon the entire band is sneezing and scratching through their performance. Read full story › Source: The Drum...

on Dec 18, 2017

By Shawn Lim Asia Pacific leads the world in terms of video plays over mobile for the second quarter in a row at 64.4%, according to the third quarter 2017 Global Video Index study released by Ooyala. The study by the online video technology company found that globally, more than 58% of video plays occurred on mobile devices in the third quarter of 2017. This represents the sixth consecutive quarter in which mobile devices accounted for more than 50% of all online video starts, with third quarter mobile-video starts growing 11.9%, compared to the same period in 2016. The use of mobile devices Read full story › Source: The Drum...

on Dec 16, 2017

By Taruka Srivastav Italian fashion brand United Colors of Benetton (UCB) has rolled out a campaign to raise awareness about integration through picture storytelling. As part of the campaign, Italian photographer Oliviero Toscani pictured 10 children representing different countries from Burkina Faso to the Philippines, from Italy to Senegal gathered round a teacher who’s reading Pinocchio. Toscani will further help with the rebranding of UCB. Toscani said: “Integration is a major issue in our world today. The future will hang on how, and to what extent, we use our intelligence to integrate with others and to overcome fear.” Sandeep Chugh, managing Read full story › Source: The Drum...

on Dec 16, 2017

By Taruka Srivastav According to NHS Digital’s latest report, underage drinking among 8-15 year olds has decreased by 67% since 2003. In addition, binge drinking amongst 16-24 year olds was found to have fallen by 33% since 2005 and the number of alcohol-specific hospital admissions among under 18’s declined by 48% in the last decade. The report further stated that overall, the population has become more responsible in its consumption as 76% adults did not exceed 14 units a week. John Timothy, chief executive of the Portman Group said: “This is really welcome and encouraging news. Underage drinking Read full story › Source: The Drum...