Posts made in January, 2018

on Jan 9, 2018

By Taruka Srivastav Indian online food delivery app Swiggy rolled out its first integrated ad campaign with the aim of showcasing how it is changing the way India eats. As part of the campaign, Swiggy has come up with five spots showcasing different occasions like a house party, cooking gone wrong, parents out of town, unexpected guests and game nights, when people order food. The spots are conceptualized by Lowe Lintas Bengaluru. The brand film is complimented by Swiggy’s campaigns on channels such as out-door and digital. Srivats TS, vice-president, marketing at Swiggy said: “As India’s largest food ordering and delivery platform, Swiggy has become an Read full story › Source: The Drum...

on Jan 9, 2018

By Shawn Lim Welcome to The Drum’s APAC Creative Works. As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC ‘Creative Work of the Week.’ We’ve now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 16 January. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work for future publication, contact Read full story › Source: The Drum...

on Jan 8, 2018

By Shawn Lim Geometry Global has moved Mike Forster from Indonesia to South Korea, where he will retain his position as managing director and report to Diana Cawley, chief executive of Geometry Global Asia Pacific. Forster has spent most of his career focusing on brand activation and shopper marketing and worked in diverse markets from UK, Netherlands and Russia to Hong Kong and Malaysia. He has also helped many global and local clients such as Unilever, Diageo, Philips and Coca-Cola. “Having worked in many different countries in variety of business environment and consumer trends, Mike brings 15 plus years of experience in building Read full story › Source: The Drum...

on Jan 8, 2018

By Stephen Lepitak The media and marketing industry is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week’s 10 Questions with… features Wunderman’s global chief executive, Mark Read. What was your first ever job? The Trading floor, EF Hutton, The City, 1987. It was the year that Wall Street came out [1987]. Why did you get into marketing? By accident. Mainly to avoid being a Read full story › Source: The Drum...

on Jan 7, 2018

By Jennifer Faull Premier League clubs such as West Ham and Stoke City have been put in the spotlight for their use of junior players to promote sponsors including Betway and Bet365. Gambling accounts for over 40% of the income from perimeter sales in the Football League and almost half of the shirt sponsorships in the Premier league. It’s a relationship that has come under scrutiny, with the Labour party pledging to outlaw gambling advertising in football, Now, a Sunday Times investigation has found that school-aged players and junior fan clubs are being used by some Premier League clubs to promote Read full story › Source: The Drum...