Posts made in January, 2018

on Jan 6, 2018

By Taruka Srivastav Facebook is to test Instagram Stories on WhatsApp in the latest attempt to combat social media rival Snapchat. As reported by Techcrunch, Facebook has now introduced an option for cross-posting updates on both platforms. Like Snapchat videos, these WhatsApp status updates would disappear after 24 hours on the platforms. The option is not available to all Instagram users as it is still under trial. A Facebook spokesperson said: “We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you.” Facebook introduced its Read full story › Source: The Drum...

on Jan 6, 2018

By Stephen Lepitak Annual technology conference CES faces more criticism for its lack of female representation after an open letter, which promised to rectify the issue for next year, said that doing so would be ‘a challenge.’ With the conference in Las Vegas kicking off this weekend, an open letter was issued, signed by the organisers’ president and chief executive Gary Shapiro and SVP of CES and corporate business strategy, Karen Chupka, to show that The Consumer Technology Association was listening to the angry responses this year’s line up had provoked due to having no women feature on its main Read full story › Source: The Drum...

on Jan 6, 2018

By Taruka Srivastav French alcoholic drinks company Pernod Ricard has criticized Bacardi’s rival rum Havana Club after it released its latest campaign that included the claim the brand’s heritage as ‘Cuban’ as being misleading. In its latest advert, part of the ‘Forever Cuban’ campaign (see below), the Bacardi-owned rum brand Havana Club, claimed that founders, the Arechabala family, started their rum-making business in 1878 in Cuba, becoming a beloved and iconic Cuban brand shortly after. Within the advert, the actor, pictured walking along a Cuban street talks about the turbulent history of the brand and states; ‘Don’t tell us we’re not Cuban’ Read full story › Source: The Drum...

on Jan 6, 2018

By Taruka Srivastav Amazon UK had the largest click share in paid search advertising in the UK during the festive season according to a study conducted by Kantar Media’s AdGooroo search marketing intelligence platform. The study further stated that Amazon UK’s website captured 8.8% of mobile ad click share and 7.5% of desktop click share on popular retail keywords. The popular keywords were ‘engagement rings’, ‘fitbit’, ‘washing machines’, ‘Xbox one’, ‘laptops’ and ‘pandora charms’. The other retailers to make the top five list are Argos, Currys, John Lewis and AO.com. The study analysed desktop and mobile text ad performance on 990 Read full story › Source: The Drum...

on Jan 6, 2018

By Taruka Srivastav Following a negative response to soft drink Irn-Bru’s decision to alter its recipe and reduce the quantity of sugar in its products, it’s maker, AG Barr has released a statement on its official Twitter page. In order to quell the criticism over the decision, the company’s statement read: “We know a lot of people are concerned right now about the changes to Irn-Bru. We understand but we want to reassure you of a few things. Irn-Bru will still be made with the same secret flavour essence as it’s always been.” “So it’ll have its unique taste. This isn’t changing and Read full story › Source: The Drum...