Posts made in January, 2018

on Jan 5, 2018

By Bennett Bennett Content curation platform Flipboard announced it will more deeply integrate original stories and curated content from publishers into its editorial programs in 2018. The company’s news desk said it’ll kick off the year by collaborating with E! to provide expertly curated content from the red carpet at the 75th Golden Globe Awards, this Sunday, (January 7). For CES watchers and attendees, Flipboard has special curation from tech sites CNET and Digital Trends. For the Oscars, Entertainment Weekly and People have signed on to provide content for winners, losers and the best (and worst) award show fashion. Most of the Read full story › Source: The Drum...

on Jan 5, 2018

By The Drum In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action. From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes Read full story › Source: The Drum...

on Jan 5, 2018

By Katie Ewer Brands are adopted shortcuts to an expression of our personal selves. We might not like to admit it, but they are. A beer brand might provide a clue to my identity for the duration of a drink or two. My choice of hand soap might tell a story if you happen to visit my bathroom. My preferred extra virgin olive oil, my favourite go-to-restaurant, my car, my suitcase, my watch – they all paint a picture of who I am – my class, my education, my politics, my pretensions. But nothing is quite so enduring and evident for everyone to Read full story › Source: The Drum...

on Jan 5, 2018

By Charlotte McEleny Singapore media organisation Mediacorp has made its first move to creating a more unified view of its users by creating a single sign-on for its Channel NewsAsia and Toggle brands. Users of either services online will now be able to create an account, which it can use across both. The move allows the media company to create more personalised services for users and give better targeting and data to its advertisers. For advertisers, having more data about users will mean more effective advertising. As the move towards buying media progresses, particularly for more traditional channels like TV, having data on users is Read full story › Source: The Drum...

on Jan 4, 2018

By The Drum In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action. From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes Read full story › Source: The Drum...