Posts made in January, 2018

on Jan 4, 2018

By Taruka Srivastav Football in India has grown by leaps and bounds but investment isn’t matching up to the reality of the Indian Super League’s popularity, says Delhi Dynamos Football Club’s (DDFC) marketing head Priyanshu Pande. According to a report by Livemint, India’s very own football league, Indian Super League (ISL) is the second most watched league and is expected to generate Rs400 crore in advertising, sponsorships and gate receipts in 2017/18 season, a 25% jump over previous season. While another report by BARC states that the awareness of ISL is 35%. ISL further stated that its finals last Read full story › Source: The Drum...

on Jan 4, 2018

By Taruka Srivastav At the time when Government’s initiative of ‘Make in India’ is gaining pace, Indian ice cream brands are re-branding themselves to combat foreign brands like Haagen-Dazs and Baskin Robbins. According to TechSci Research, the ice cream market in India will grow with a CAGR of 17.03% from 2016 to 2021. Moreover, an increase in demand for local products continues to benefit the local brands, according to Brandz top 50 most valuable Indian brands. The Drum spoke with Devanshu Gandhi, managing director of one of India’s oldest ice cream brand, Vadilal which was twice voted as the most Read full story › Source: The Drum...

on Jan 3, 2018

By The Drum In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action. From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes Read full story › Source: The Drum...

on Jan 3, 2018

By Staff Writer The Drum has revealed the winners of its New Year’s Honours – recognizing the companies, the work and the people who proved that marketing can change the world in 2017 – in the latest edition of its monthly publication. This year’s New Year’s Honours are split into seven categories: People, Agency, Brand, Organisation (trade body or other), Media Company, Campaign, and Dishonourable Mentions. Following nominations gathered from it’s readership, this year’s honorees was compiled by the The Drum’s own editorial team. Agencies recognized include Omnicon-owned BBDO, the “last great large creative powerhouse” which boasts award-winning and agenda-setting work from almost Read full story › Source: The Drum...

on Jan 3, 2018

By Rebecca Stewart A Snapchat lens promoting spiced rum brand Captain Morgan has been hit with a ban from the Advertising Standards Authority (ASA) for being likely to appeal to consumers under the legal UK drinking age. According to the watchdog, the Diageo-owned spirit flouted the guidelines around “inappropriate” targeting and appealing to under-18s via an interactive augmented reality overlay which let users transform themselves into its famous mascot. As part of the judgement, the watchdog questioned the efficacy of Snapchat’s age verification policy, which relies on users to self-report their own date of birth in the same way Read full story › Source: The Drum...