Posts made in January, 2018

on Jan 2, 2018

By The Drum In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action. From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes Read full story › Source: The Drum...

on Jan 2, 2018

By Bennett Bennett Welcome to Parse.ly Bites, a monthly series created in partnership with online analytics platform Parse.ly, to help media companies to understand how to better engage and build their audiences. The first entry in the series looks at the continued importance of the homepage. When incoming New York Times publisher A.G. Sulzberger and his team published their Innovation Report, they highlighted a 50% decline in traffic to the Times’ homepage. But, now we’re in 2018, and the homepage is still alive and well. According to data from Parse.ly’s network of more than 600 digital publishers, Read full story › Source: The Drum...

on Jan 1, 2018

By Kyle O'Brien The hard-hitting Ultimate Fighting Championship (UFC) has been around for 25 years, going from fringe sport to mainstream success. To celebrate the mixed martial arts organization’s quarter century, UFC has just unveiled its commemorative 25th anniversary logos. The logo, designed in conjunction with Droga5, combines the silver anniversary with UFC’s Octagon, the organization’s iconic symbol that debuted at UFC 1: The Beginning, which took place on Friday, November 12, 1993 in Denver, Colorado. UFC 25th Anniversary logo Loading… The commemorative logos will appear as part of the brand’s year-long 25th anniversary celebration, which officially launches Read full story › Source: The Drum...