Posts made in January, 2018

on Jan 26, 2018

By Doug Zanger Today, Google announced new tools designed to give consumers more control over the ads that follow them around the web. In a blog post, the company said that their Ad Settings and Mute This Ad features are being updated to give users the ability to mute ads they see on Google, websites and in apps. The so-called “reminder ads” are a result of users searching online and then being followed or ‘reminded’ of their search to encourage further action. The new update allows users to go into Ads Settings in their account to see and mute those companies Read full story › Source: The Drum...

on Jan 26, 2018

By Shawn Lim BuzzFeed has signed a licensing deal with China’s Bytedance Technology Co, which will help the American publisher circumvent the country’s firewall and enter the Chinese market. The Chinese publisher owns Toutiao, a news and videos aggregator platform, and Xigua, which focuses on short video clips. It currently has about 200 million daily active users around the world, including in China. The deal will see the Beijing-based Bytedance distribute BuzzFeed’s content, such as its viral Tasty videos, Goodful, Nifty and Bring Me. However, there are currently no plans for the American publisher to advertise in the Asian country. This is the second Read full story › Source: The Drum...

on Jan 26, 2018

By Taruka Srivastav Bolstered by digitisation in India, TV commercials led the advertising revenue with a 44.2 % share in 2017 according to IHS Markit. The report further predicts TV commercials to grow at a compound annual growth rate of 14.9 % between 2018 and 2021 as demand for TV content increases. Meanwhile, an increase in smartphone distribution and internet penetration has bolstered the growth of subscription-based online video market in India. According to IHS Markit, the number of subscribers will triple its size in 2017 to 18 million in 2021, while subscription revenue will quadruple to about $400m (29.7 billion rupees) by 2021. The Read full story › Source: The Drum...

on Jan 25, 2018

By Katie Deighton By day, Matthew Jacobson is the global executive design director of DigitasLBi. By night, he transforms into his magical alter-ego, with tricks and illusions he’s practiced since he was seven years old. It was his grandfather who first introduced him to the craft as a way of building his confidence as a young boy. Pretty soon he became known as Detroit’s youngest magician and toured his own curated performance, the Magical Matt Jacobson show, at local fairs and parties. It was the alluring imagery of old magicians’ posters that inspired Jacobson to take up design as a career. Read full story › Source: The Drum...

on Jan 25, 2018

By Katie Deighton ‘London Bridge is Down’, a Guardian Long Reads piece penned by Sam Knight, captured the world’s fascination with both royalty and mortality in 2017. The journalist’s meticulously researched account of what will happen with Queen Elizabeth II dies was nothing but comprehensive, documenting the royal protocol that has lain dormant for 66 years. Knight also, forgivably, documented an amount of guesswork in terms of the impending royal and public maneuvers. This time around, things will be very different – not just in terms of emotional reaction, but the way in which this reaction and the news itself will be communicated. Read full story › Source: The Drum...