By Shawn Lim Shell is hoping to take its ‘Make the Future’ campaign to the next level by producing a music video. The campaign features five global artists and celebrates five cleaner energy solutions across four continents that are helping provide access to cleaner energy and support local communities Created by Oath and Mediacom, the music video, titled ‘On Top of the World’, is brought to life through a crafted WebGL “Globe” activation, created by Oath’s RYOT Studio global solutions team in collaboration with UNIT9. This allows people to explore the five cleaner energy projects featured within the music video through its interactive design. Users Read full story › Source: The Drum...
Read MoreBy Thome Newton The charity sector had its heyday in the 80s and 90s. Impassioned (and sometimes angry) celebrity champions such as Bob Geldof shouted, ‘give us your fucking money!’ through the TV – and huge numbers did. The scale of support for charitable causes was perhaps a reaction to the greed of the time, a materialism offset that balanced things out and helped people feel good about themselves. People tipped their cash into buckets or pledged over the phone during the era of telethons because it aligned them to an activity that was thoroughly worthwhile and unquestionably good. The media loved charity, celebs Read full story › Source: The Drum...
Read MoreBy Sonoo Singh Ogilvy PR CEO EMEA, Michael Frohlich, has been promoted to group CEO, replacing Annette King, who left last year after 18 years to become CEO of Publicis UK. Frohlich, who has been with the WPP-owned Ogilvy for over six years, was leading Ogilvy PR across the EMEA region for the business. Most recently he’s been at the helm of the fully-integrated WPP British Airways (IAG) team — comprising advertising, media, digital, social and loyalty, housed within Ogilvy’s Sea Container offices and across eight markets. It was a pitch he led and helped win for WPP, Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Advertising fuels the UK economy, with £120 billion coming in, which helps fund the creative industry. It’s no secret that London is an advertising powerhouse, but Looking beyond the M25, the regions make up 57% of the advertising workforce. That is why The Drum ROSES Creative Awards celebrates and rewards the amazing work that creative thinkers produce, out with London. Judge, Shaun Moran, founding partner and creative director said: “London doesn’t represent the whole country and London doesn’t represent the entire creative industry. The Roses Awards is an opportunity for agencies to prove it. “I’m hoping to see some Read full story › Source: The Drum...
Read MoreBy Katie Deighton A sofa workshop, a yogurt brand and a property developer may not be the kind of companies usually associated with the bright lights of movie marketing, but it’s the very obscurity of DFS, Yeo Valley and Landsec that led Aardman to choose them as partners for its latest release, Early Man. Aardman, famously, wasn’t born in the shadow of the Hollywood sign; it set down roots in Bristol, where it’s still based more than 30 years later. As the studio progressed from creating five-minute shorts for Channel 4 to crafting box office smashes such as Chicken Run and The Curse of Read full story › Source: The Drum...
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