Posts made in February, 2018

on Feb 12, 2018

By Stephen Lepitak The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week’s 10 Questions With… features chief executive of PR agency Hollicom and former COO of Trinity Mirror, Mark Hollinshead. What was your first ever job? After graduating in the early eighties I became a trainee account executive at David Cox Advertising in Norwich. Ten years before that, aged 11, I got my first real job as a paper boy delivering the Read full story › Source: The Drum...

on Feb 10, 2018

By Taruka Srivastav Uber has finally reached a settlement with Google’s company Waymo after the latter claimed that Uber stole self-driving technology ideas from it. As reported by BBC, Uber is now handing over 0.34% of its share which is worth around $245m (£177m) to Waymo. Back in February 2017, Google company Waymo filed a lawsuit claiming its former employee Andrew Levandowski, who went on to co-found self-driving truck company Otto, which was acquired by Uber for $6000m, had stolen 14,000 documents containing information relating to the core technology used in its autonomous vehicles (LiDAR). Read full story › Source: The Drum...

on Feb 10, 2018

By Taruka Srivastav Online ticketing platform BookMyShow has rolled out an animated campaign to promote the film Padman which aims to bust the taboo around periods in India. The spot features an animated pad with a male voice talking about how sometimes delay in periods causes stress but it is quite a natural thing. Marzdi Kalianiwala, vice president – marketing and business intelligence at BookMyShow said: “We are excited to present our latest digital film around Padman. In complete sync with the conversations around the movie, we have come up with an extremely fresh, coming of age and entertaining film topped Read full story › Source: The Drum...

on Feb 10, 2018

By Taruka Srivastav McLaren has announced a partnership with Dell Technology to drive tech innovations. As technology partner, Dell Technologies’ platforms will provide solutions for McLaren’s day-to-day operations like support for design and manufacturing, trackside operations, telemetry, safety-critical ecosystems, storage, esports and simulation, fan engagement and guest experience. McLaren and Dell Technologies will further work on future projects in the areas of security, cloud, digital and workplace transformation technologies. Zak Brown, executive director, McLaren Technology Group, said: “McLaren’s agreement with Dell Technologies expands beyond the traditional sponsorship model. We are like-minded organisations led by the key principles of technical innovation and Read full story › Source: The Drum...

on Feb 10, 2018

By Taruka Srivastav To step up to its commitment of driving more meaningful interaction on its platform, Facebook is now testing a downvote button. As reported by TechCrunch, the downvote button is a way for people to provide a signal to Facebook that a comment is inappropriate, uncivil, or misleading. On pressing the downvote button (as seen in the picture provided by Christina Hudler below), Facebook hides the comments and provides users options with like “Offensive”, “Misleading”, and “Off Topic”. This enables Facebook to know whether the comment is objectionable, a form of “fake news”, or irrelevant <div contenteditable="false" entity-bundle="gallery_item" Read full story › Source: The Drum...