Posts made in February, 2018

on Feb 9, 2018

By Shawn Lim Mudah.my, a Malaysia online marketplace, has created another campaign to follow up on its 2017 Ho Ee Ki campaign. The campaign, named ‘Uncover Prosperity’, brings back characters from last year’s video to encourage people to let go of the old and to usher in prosperity. This year’s ad focuses on lucky numbers with a twist as he Chinese community commonly associate numbers with luck and prosperity. It also wants to encourage people to ‘Uncover Prosperity’ through their own efforts of selling on Mudah.my, instead of relying on chance (numbers). “The original team was really happy to come together again and produce another Read full story › Source: The Drum...

on Feb 9, 2018

By Stephen Lepitak Publicis Groupe chief Arthur Sadoun is a character who exudes belief in himself and his business, and the current spate of media reviews, potentially worth over £10bn in billings overall, is something he describes as “an opportunity” for his agency network. Discussing Publicis Groupe’s results for 2017, which included flat revenue in comparison to the previous year, down by 0.4% alongside organic growth of 0.8%, Sadoun spoke with The Drum on a number of topics affecting the advertising marketplace internationally. Results from the fourth quarter also saw revenue decline by 3.1% to €2,583m. The business is operating Read full story › Source: The Drum...

on Feb 9, 2018

By Shawn Lim TBWAHakuhodo, Yukai Engineering, Crimson Technology and Kotobukisun have partnered to form the Animegaphone Creators Committee to launch a new megaphone that can convert the user’s voice into someone else’s voice instantaneously to provide better crowd control in Japan. The four companies were motivated to launch this new megaphone because Japanese authorities have trouble controlling large crowds of people in a country with some of the world’s most avid and passionate fans. Megaphones are regularly used, but have become so common that now announcements and instructions are often ignored. The Animegaphone is equipped with voice changing artificial intelligence technology that analyses vocal data Read full story › Source: The Drum...

on Feb 8, 2018

By Danielle Gibson Google, SapientRazorfish, Nimbletank, Havas Media and Mobext and many more have joined the judging panel of The Drum Marketing on Mobile Awards (MOMA’s). Mobile marketing is seeing an incredible focus from agency and direct customers around improving mobile page speed, said Google’s agency head, Max MacIntosh. “We are all aware that shoppers demand a fast-mobile site experience,” he explained. “These days, it’s essential that all marketers and brand owners design faster mWeb experiences across all vertical sectors. Slow page loading times means you can’t complete.” This year’s panel includes: Alex Read full story › Source: The Drum...

on Feb 8, 2018

By Rebecca Stewart Abbie Oguntade, the vice-president of Northern Europe for dating giant Match.com, has said brands already “respectful” in the way they handle consumer data shouldn’t be phased by the impending General Data Protection Regulation (GDPR) laws. Recent studies have suggested that as many as 60% of European businesses aren’t prepared for the legislation, which comes into force on 25 May. And where brands like Lloyds have overhauled their entire digital marketing strategies, Oguntade believes that data-driven businesses like Match won’t face much of an undertaking. Though agreeing that there are likely to be “teething Read full story › Source: The Drum...