By Ian Haworth I have a black belt. There. I said it. That’s out of the way. Enough #humblebragging for today. Now I can seamlessly segue into what I actually want to talk about: discipline. Respect. Humility. Martial arts teach people these traits. When you walk into the dojo for the first time, you come with nothing. You’re not a high-flying banker or a tech genius. You’re stripped of all accolades, any preconceived notions of self-worth, now just a white belt with zero experience. You get to the top not by reputation in the outside world but by the respect structure within the arena. In Read full story › Source: The Drum...
Read MoreBy Shawn Lim The Tourism Authority of Thailand has launched a new global campaign centered around the next generation of world travelers, named ‘Open to the new shades’. The campaign, which was produced by BBDO Bangkok, aims to highlight that Thailand has been one of the preferred destinations for travellers across the world, who come to its shores for its signature dishes, beaches, cultural festivals and most of all, the kindness of Thai people (and their smiles). The two minute online short film shows three diverse groups of travellers on their journey to find the spirit of diversity while travelling in Thailand and along Read full story › Source: The Drum...
Read MoreDiageo unites whisky brands, ambassadors Suki Waterhouse and James Marsden for global Scotch day celebration
By Charlotte McEleny Diageo has launched a major global campaign by sending ambassadors James Marsden, Shanina Shaik and Suki Waterhouse to key global locations to lead its second annual International Scotch Day. Diageo is encouraging Scotch fans in 70 countries this year to take part in celebrations, almost doubling from its first year, with the largest-scale events happening in India, Mexico, The Philippines and South Africa. The alcohol brand invited actor James Marsden, supermodel Shanina Shaik and actress Suki Waterhouse to lead these celebrations, with Shaik in Johannesburg, Marsden in both Manila and Delhi, and Waterhouse in Mexico City. While Scotch day Read full story › Source: The Drum...
Read MoreBy Shawn Lim To pay tribute to Julian Yee, Malaysia’s first national figure skater who is making his debut in the upcoming Olympic Winter Games PyeongChang 2018, Samsung has produced a short feature entitled ‘Julian and His Magical Skates’ for its ‘Do What You Can’t’ campaign. The campaign was created by Ensemble, IPG Mediabrands Malaysia’s creative agency, and production took 30 days from start to end with the team collaborating with MFX, a post production studio that specialises in animation and with Fuse on sound design. All illustrations were done on a Samsung Galaxy Note8 with the S Pen. As background research, the team watched Read full story › Source: The Drum...
Read MoreBy Shawn Lim Welcome to The Drum’s APAC Creative Works, the Chinese New Year special. As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC ‘Creative Work of the Week.’ We’ve now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 13 February. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit Read full story › Source: The Drum...
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