Posts made in February, 2018

on Feb 6, 2018

By Taruka Srivastav Formula 1 has announced a partnership with FIA to introduce Grid Kids to inspire the younger generation of drivers. The announcement comes three days after the F1 revved up its modernization drive by banning the use of walk-on grid girls from the start of the 2018 FIA Formula 1 World Championship season after deciding that the practice was ‘out of tune’ with its vision for the sport. The ‘Grid Kids’ will be selected by their motorsport clubs on merit or by lottery and will already be competing in karting or junior formulae. Also, local Grand Prix promoters will Read full story › Source: The Drum...

on Feb 6, 2018

By Charlotte McEleny The marketing industry is an exciting and challenging place to be at the moment. Disruption faces all industries at a faster rate and the marketer is at the pointy end, right in the fray with the customers driving the change and mounting higher expectations day after day. To lead in this environment requires specific skills and, as The Marketing Society launches its Marketing Leaders Programme Asia 2018, The Drum asks some of the most prominent marketing leaders… what does it take to be a marketing leader in 2018? Shekar Khosla, chief commercial officer of Kellogg, Australia, Asia Read full story › Source: The Drum...

on Feb 5, 2018

By Danielle Gibson Industry stalwarts from the Lego Group, Facebook Atlas, Merkle and Zoopla have been confirmed as the judges for the Awards. We are extending the deadline for The Drum Search Awards to put your outstanding work in front of a panel of industry experts. This year’s panel will see the likes of: Edward Ball, managing director, Jellyfish; Andy Mihalop, head of Northern Europe, Facebook Atlas; Vincent Coyle, head of digital marketing, Zoopla; Luis Navarrete Gómez, head of global search marketing, LEGO Group; Kristina Kalpokaite, head of paid media, Summit Media; Jocelyn Le Conte, head of search, Merkle and Lisa Myers, Read full story › Source: The Drum...

on Feb 5, 2018

By Danielle Long NAB has launched a nostalgic ad campaign to celebrate its support of the AFL Women’s competition (AFLW), which is now in its second year. The campaign features archival footage from the 1960s, 70s and 80s, however players have from those days have been replaced with modern AFLW players including Daisy Pearce, Darcy Vescio and Katie Brennan. Fans can build on the nostalgia with interactive Snapchat filters enabling fans to create a vintage football card using one of eight AFLW club filters. The ad aims to celebrate the excitement and importance of women’s football in Australia, while also driving awareness of the league Read full story › Source: The Drum...

on Feb 5, 2018

By Stephen Lepitak Trinity Mirror and Dentsu Aegis are understood to be launching a joint content publishing division through the agency network’s John Brown Media. It is understood that the business is currently recruiting a team to lead the new entity which is still in early stages but that it will offer brands a new proposition for the burgeoning content marketing sector. The partnership is thought to have been brokered via former Trinity Mirror chief Mark Hollinshead who is an advisor to both boards. Neither Trinity Mirror or Dentsu Aegis would comment on the partnership at the time of Read full story › Source: The Drum...