Posts made in February, 2018

on Feb 3, 2018

By Taruka Srivastav Children’s charity NSPCC criticized the government for failing to implement child safety online recommendations made in a report commissioned by ministers a decade ago. NSPCC’s latest report revealed there had been more than 1,300 grooming offences in the first six months since a new law came into effect, with almost two-thirds of cases involving the use of Facebook, Snapchat or Instagram. It further urged the government to make a mandatory social media code of practise and to fine those who break the rules as reported by the Guardian. According to Ofcom, Instagram, Snapchat and WhatsApp did not exist Read full story › Source: The Drum...

on Feb 3, 2018

By Taruka Srivastav Team GB and Visa have developed an interactive fan app ahead of the 2018 PyeongChang Olympic Winter Games. The companion app can be used to facilitate the live interaction with Team GB at the games, where fans will be able to use the app free of cost to find out all the latest news and medal standings from the competition, the event schedule highlighting all Team GB activity and the athletes participating in South Korea. Fans can further interact with Team GB throughout the games by playing a series of trivia challenges, audience polls and Read full story › Source: The Drum...

on Feb 3, 2018

By Taruka Srivastav To commemorate the landmark decision of the Saudi Arabia government to allow women to drive, Nissan‘s latest campaign sees the brand offer women a chance to learn to drive. Nissan invited women who wanted to become licensed drivers to share their views about driving. Most of them expressed their love for the idea to drive but were anxious about what their families would think. Nissan surprised them by inviting the male members of their family to come over and help them drive rather than a trainer, to highlight their support. The spot aims to empower and encourage both Read full story › Source: The Drum...

on Feb 3, 2018

By Bennett Bennett Ralph Watson, who had been with Crispin Porter + Bogusky (CPB) since 2014 has been relieved of his duties. A statement from a CPB spokesperson confirmed Watson’s exit: “I can confirm that Ralph Watson is no longer with CPB. We do not comment on the details of any individual personnel decisions at the agency.” Watson was previously was with BBDO, Arnold, and Saatchi + Saatchi, and has worked on high-profile clients such as AT&T, Bud Light, and Miller High Life. Watson’s departure adds to a stream of exits and comes a day after the firing of Droga5’s Ted Read full story › Source: The Drum...

on Feb 2, 2018

By Charlotte McEleny The marketing industry is an exciting and challenging place to be at the moment. Disruption faces all industries as a faster rate and the marketer is at the pointy end, right in the fray with the customers driving the change and mounting higher expectations day after day. To lead in this environment requires specific skills and, as The Marketing Society launches its Marketing Leaders Programme Asia 2018, The Drum asks some of the most prominent marketing leaders… what does it take to be a marketing leader in 2018. First to answer the questions is Richard Bleasdale, managing partner, Asia Pacific, Read full story › Source: The Drum...