Posts made in February, 2018

on Feb 2, 2018

By Andrew Boulton Even the most exciting job has boring bits. Spies have to top-up the screen wash on their underwater cars. Professional wrestlers are locked in an endless search for the optimal grease-shimmer. Film stars, from time to time, may find themselves sharing a murky jacuzzi with Tom Cruise. Copywriters are no exception. Yes, a good portion of the day may be spent tossing out award-bait headlines from the languid sway of our office hammock. But the job isn’t all inspiration naps and indoor smoking. Classified very much in the ‘nuts and bolts’ section of our job description is the concept of the ‘word Read full story › Source: The Drum...

on Feb 2, 2018

By Charlotte McEleny Alibaba has announced its revenues rose 65% year-on-year, to US$12.8 billion, during the December quarter of 2017, urging the company to increase its estimates for 2018 performance. Alibaba says the strong results are due to the increasing popularity of its 11.11 festival, as well as its global focus on ‘new retail.’ Daniel Zhang, chief executive officer of Alibaba Group, said: “Alibaba had another great quarter driven by the continued strength of the Chinese consumer and the wide and innovative range of services we provide for merchants and consumers. We are excited by the continued momentum in Read full story › Source: The Drum...

on Feb 1, 2018

By John Glenday Unicef has recruited a comedian, actress and sports star to help it gain traction in its petition for the government expand refugee family reunions to give children the right to apply to join siblings, aunts, uncles and grandparents who now reside in the UK after fleeing war and disaster. Brand ambassadors Eddie Izzard, Sir Chris Hoy, Martin Bell OBE have been recruited alongside supporter Olivia Colman to voice an emotional campaign to relax existing laws which restrict such arrivals to immediate parents only. We Are Family takes the form of a 60 second video in which Read full story › Source: The Drum...

on Feb 1, 2018

By Stephen Lepitak Ant Keogh, who left Clemenger BBDO Melbourne last year to join Accenture-owned creative agency The Monkeys, has been named the most awarded chief creative officer of 2017 according to The Drum’s Directory Big Won Rankings. Keogh, who moved to his new role as CCO of The Monkeys in October after a decade with the multi-award-winning BBDO network in Melbourne, was found to be most involved in various award-winning campaigns through out the year. He takes the top stop on this year’s list with 736 points, last year won by Ogilvy’s creative chief Tham Khai Meng, with Read full story › Source: The Drum...

on Feb 1, 2018

By Stephen Lepitak Welcome to The Drum’s Big Won Rankings, which reveals the most successful creatives and companies working in advertising according to their awards haul from the last 12 months. The research included 4,586 separate pieces of work from 1,886 agencies and involved 737 executive creative directors, 387 chief creative officers, 2,279 creative directors, 411 creatives, 1,485 copywriters, 1,846 art directors, 214 planners and 731 designers. Perhaps unsurprisingly, America was found the be the most successful country for total award wins which totaled 6026 points, followed by Australia with 2436 points and India scored 2248 points for the year. The Read full story › Source: The Drum...