By Taruka Srivastav The University of Cambridge has designed a game to educate people about how fake news and conspiracy theories travel online. The game, called ‘Bad News’, allows players to build a social media following by choosing inflammatory headlines and images to share with their imaginary fans. Players then earn achievements for impersonating celebrities and spreading misinformation Researchers at the University of Cambridge have already shown that briefly exposing people to tactics used by fake news producers can act as a “psychological vaccine” against bogus anti-science campaigns. They further aim to use the game for anti-radicalisation purposes, as many of the manipulation Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Some of the world’s biggest brand names from Facebook, Amazon, Hertz and FedEx are feeling the pressure from reaction to the outcry against the National Rifle Association (NRA) stance towards gun control and the hosting of free-to-access gun related content online. In the aftermath of the school shooting that took place at Parkland, Florida that saw 17 people lose their lives, several demonstrations have taken place to counter gun crime in America. Facebook has apologized for promoting a virtual reality shooting game on its stand at a US conservatives’ event as reported by BBC. Hugo Barra, the company’s head of VR, told the Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav FC Barcelona powered ahead of Manchester United and Real Madrid to be named as the club with record engagement according to Blinkfire Analytics. FC Barcelona, which boasts of around 313 million followers across all social media platforms, saw 181 million engagements in January, followed by Manchester United and Real Madrid which saw 76 million and 45 million engagements respectively. Barcelona was also the first on each social media platform when broken down separately. The biggest difference was on Instagram, where Barcelona had the most engagements over a single month in four years. According to the Read full story › Source: The Drum...
Read MoreBy Bennett Bennett Advertisers are continuing to spend big during the Winter Olympics. The games accounted for 28% of new national TV ad spend during the week of February 12th. Overall, advertisers spent $129m on new broadcast placements, a decrease of 50% from the previous week when spend reached higher than typical levels. This could be attributed to some advertisers front-loading their new commercials towards the beginning dates of the winter competition and re-running the same ads throughout the games. To commemorate its eight-year worldwide partnership with The International Olympic and Paralympic Committees, Toyota launched its first-ever global marketing campaign titled “Start Your Read full story › Source: The Drum...
Read MoreBy Bennett Bennett San Francisco-based agency TBD announced the appointments of Leila Moussaoui and Sara Uhelski, art director and copywriter, respectively. The pair have previously worked together for several years in San Francisco at Intel and Pereira & O’Dell. Both, their new agency said, “bring a shared history of creativity to TBD’s growing team, furthering the agency’s global mindset.” Moussaoui, a native of Morocco, began her career at Pereira & O’Dell as an art director, where she initially met Rafael Rizuto who was a creative director at the time. The two worked closely together on projects for brands such Read full story › Source: The Drum...
Read More
Industry News