By Charlotte McEleny Social video company Brave Bison has selected former AOL Platforms commercial director Caroline Troman as Asia Pacific general manager. Troman will lead the company’s Asia Pacific growth from its Singapore office, where it has grown its clients to include Johnson & Johnson, All Nippon Airways and P&G beauty brand SKii. Her appointment follows the appointment of Matthew Crescenzo as APAC creative lead, a move that signifies Brave Bison’s belief that social video will see significant growth in the Asia Pacific market. Caroline Troman, commented: “As an owner, producer and distributor of content, Brave Bison holds a unique position within the social landscape. This, Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav GroupM’s content agency Wavemaker has joined forces with Ogilvy to create an Effectiveness Lab which will leverage data to find out what drives effective communications across consumer interaction platforms. Effectiveness Lab will be exploring the subject of branded content to figure out how consumers respond to various content and creative strategies. CVL Srinivas, country manager, WPP India and chief executive officer (CEO), GroupM South Asia said the move was part of the group’s focus on horizontality. “While we have a wide range of services on offer, the focus of our agencies is on creating efficient solutions to help our brand Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook has found itself at the centre of another Russia controversy after Rob Goldman, its vice president of advertising, took to Twitter to accuse the media of misrepresenting the truth in relation to the way Russian trolls had co-opted the social network for their own ends. The comments were immediately seized upon by president Donald Trump who triumphantly retweeted the criticism, framing it as support for his own crusade against ‘fake news‘. Goldman took to Twitter on Friday to point out that contrary to public perceptions most Russian adverts were posted after the presidential Read full story › Source: The Drum...
Read MoreBy Mike Sutcliffe Mobile World Congress (MWC) provides a venue for telecommunications companies, digital technology providers and digital solutions innovators to demonstrate new ideas that can be delivered today or will become possible in the near future. The teams traveling to Barcelona will bring ideas and solutions from geographies around the world and for different types of markets, including business-to-consumer, business-to-business, public service, automotive, fashion, manufacturing and health. We have seen evidence in the past few years that the transformative forces unleashed through digital solutions do not recognise industry boundaries. The rapid learning and application of ideas across sectors now requires Read full story › Source: The Drum...
Read MoreWorld number four Tennis player Grigor Dimitrov: 'I only work with brands I’m genuinely passionate about'
By Taruka Srivastav Brands have become an integral part of not just sports but players as well. Grigor Dimitrov one of the most prominent names in the tennis circuit who is currently ranked fourth in the world, was recently named as the brand ambassador of Häagen-Dazs. The Drum spoke exclusively to him about why he chose to associate with Häagen-Dazs. He says: “I’ve been a big fan of ice cream for as long as I can remember. And my personal favorite has always been Häagen-Dazs. On tour you have to follow a pretty strict diet, but ice Read full story › Source: The Drum...
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