By Kyle O'Brien Cupcake Vineyards states that its wines are “crafted with a passion for celebrating,” which makes the brand’s new campaign, ‘Choose Joy’ a good fit for the reasonably-priced vintner. The campaign, done with creative agency Mekanism, features four 15-second spots, each celebrating people who are unapologetic, flawed and entirely at ease when choosing happiness in everyday moments. Cupcake and Mekanism were inspired by the modern wine consumer and wanted to create a campaign that was entertaining, with clever digs and just a touch of sass, optimistic sarcasm and fun. “Cupcake wine has grown up alongside its loyal consumers for the last ten years,” said Read full story › Source: The Drum...
Read MoreBy Barry Dudley Talk to someone outside of our industry – a ‘lay person’, if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them what advertising is. In advanced economies like those in the west – as well as developing ones elsewhere – advertising is ubiquitous. It’s an engine of modern capitalism. So, if you tell someone that you work at an advertising agency, they will have a pretty good idea of what you do – you work at a place that makes adverts, either on TV and radio, in newspapers and mags, or on posters or online. But Read full story › Source: The Drum...
Read MoreBy Jenny Cleeton For The Drum’s March issue of the magazine all about mobile, we asked readers to send in pictures of their furry friends to feature on the front cover. The limited edition of the mag’s cover will be reminiscent of an iPhone homescreen – complete with an epic pet photos. And after being inundated with pictures of dogs, cats, rabbit and a tortoise, eight winners have been chosen. One star of the March issue is Fudge, Paul Mead, founder of VCCP Media‘s eight year old labradoodle. “We’ve got four different kinds of reptiles, one amphibian, Read full story › Source: The Drum...
Read MoreCreative Director's Choice: Tosh Hall of Jones Knowles Ritchie buzzes on Bumble Bizz's billboards in NYC
By Kyle O'Brien Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference. This week, Tosh Hall, global executive creative director at Jones Knowles Ritchie, gives a nod to the New York outdoor campaign for professional networking app Bumble Bizz. The campaign, by Preacher, also took over billboards, buses and buildings in other cities around the US. Show me entity :: 18261 As I first tried to recall a piece of recent work that Read full story › Source: The Drum...
Read MoreBy Jon Mew 12 months ago, I was lucky enough to be at the IAB’s Annual Leadership Meeting in the US and listen to Marc Pritchard’s now infamous speech. Whilst at first it felt punchy and contentious, it actually became a powerful and unifying rallying cry for the IAB. It’s one thing to create industry standards as a trade body, but it’s another thing to actually get companies to sign up and care about them, which is much easier said than done. Marc’s speech helped immensely on that front. The ripples caused by P&G’s session are still being felt a year Read full story › Source: The Drum...
Read More
Industry News