By Duckju Kang The move by Singapore Airlines to launch the world’s first blockchain-based airline loyalty digital wallet is a well calculated move that brings many benefits to both its customers and its investors. For consumers, a loyalty program that is based on blockchain could be more valuable than a regular miles rewards programs for several reasons. Normally, rewards programs limit how members can redeem their points, with blackout dates and other limitations. Not only that, loyalty points also tend to depreciate in value over time due to inflation, changes in loyalty programs and even expiration. Instead, the newly proposed alternative has the potential to Read full story › Source: The Drum...
Read MoreBy Richard J. Hillgrove VI Aid organisations are on notice to clean up their houses after the earthquake that’s rocked Brand Oxfam. The message that’s coming through loud and clear is that no organisation can feel they’re immune to the #MeToo backlash. Got a few skeletons stashed in the cupboard? Better get them out and come clean. The damage to your brand will be as nothing compared to the disaster of a cover-up exposed. Oxfam have been blasted with the same ferocity of seek and destroy that engulfed The President’s Club. Once again, the issue is sexual impropriety, and International Development Read full story › Source: The Drum...
Read MoreBy Attila Jakab Brands might be keen to bring programmatic buying in-house but the best solution lies in a hybrid approach. A recent survey by the ANA found 35% of brands have expanded their in-house programmatic media-buying capabilities and limited the role of outside agencies, up from 14% in 2016. This drive for clients to take charge of programmatic is now becoming well-documented – a study by Adobe released in December predicted that 62% of brands would bring programmatic in-house by 2022. Our own research of more than 200 decision-making marketers with programmatic remits in EMEA, APAC or NOAM Read full story › Source: The Drum...
Read MoreBy Shawn Lim The Washington Post has announced it will be opening its first bureau in Asia Pacific, which will be in Hong Kong, as it seeks to strengthen its international coverage. The Jeff Bezos-owned Post will be joining the likes of The New York Times, CNN and Bloomberg to have their APAC base in Hong Kong. According to the Post’s foreign editor Douglas Jehl, the Hong Kong-based correspondents in its bureau will allow the company to keep closer eye on Southeast Asia. “As a growing number of overseas readers turn to The Washington Post, we see potential to reach an even larger audience Read full story › Source: The Drum...
Read MoreBy Shawn Lim The Auckland Harbour Bridge in Auckland, New Zealand was transformed into a gigantic billboard to remind people of the power of the sun and the potential of renewable energy on 27 January. The launch of the installation, named Vector Lights, was commissioned by Vector and Auckland Council, and signals the City of Sails’ long-term movement towards a sustainable future and some world-first tech. It was also an ongoing reminder of the power of sustainable energy, showing how one small, culturally and environmentally-led project can lead to a positive change for Kiwis. Speaking to The Drum about how the idea of using Vector Read full story › Source: The Drum...
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