Posts made in March, 2018

on Mar 7, 2018

By Shawn Lim Peet has rolled out a campaign using virtual reality and 360° footage to reinvent the home buying journey for its customers and change the way they imagine their lives in their new surroundings. The Peet Vision360 application, created by Ogilvy Melbourne for the residential land developer, uses the VR and 360° footage to help homebuyers envision their new home in the new surroundings, through the eyes of the developer, instead of just reading brochures. Key features of the community like parks, playgrounds, waterways and sports precincts, will be available in the interactive virtual space called the ‘Experiential Room’ “At Peet we are always Read full story › Source: The Drum...

on Mar 7, 2018

By John Glenday Apple has turned to renowned film and music video director Spike Jonze to devise something special for its latest HomePod smart speaker campaign, a four-minute piece which delivers the goods without ever actually mentioning the product in question. Ostensibly conceived to prompt consumers to rush out and purchase HomePods, the advert purposefully downplays the smart speakers, lingering on the product for only two shots, in order to let the music sing through on its own. No stranger to music shorts, Jonze gets his beat on by enlisting English singer, songwriter and dancer FKA Twigs to strut her stuff Read full story › Source: The Drum...

on Mar 7, 2018

By Minda Smiley Barbie has turned 17 female role models into dolls to celebrate International Women’s Day. Conservationist Bindi Irwin, boxing champion Nicola Adams and ‘Wonder Women’ director Patty Jenkins are just a few of the “modern-day” dolls that Barbie has created. Others include Olympic snowboarder Chloe Kim, French chef Hélène Darroze and Chinese actress Xiaotong Guan. The Mattel brand has also turned aviator Amelia Earhart, artist Frida Kahlo and mathematician Katherine Johnson into dolls, all of which are part of its new ‘Inspiring Women’ line that Barbie says will honor trailblazing women. According to Barbie, the historical dolls come with educational Read full story › Source: The Drum...

on Mar 6, 2018

By Danielle Gibson Fresh ideas and new talent drives the industry to push boundaries and create work that sticks in minds for years to come. That is why The Drum Design Awards has created a new category, young designer of the year, which is open to nominations now. The Drum spoke to six professionals from The Design Awards judging panel to explore the stand-outs for them. John Mathers, director of the British Design Fund The ‘Votes for Women Special Stamps’ was the first solo Royal Mail project by Katie Cadwallader, a designer from Supple Studio. Having worked with their design team on a few Read full story › Source: The Drum...

on Mar 6, 2018

By Shawn Lim Social media and content agency SGAG has launched a new tech channel named SGEEK, which aims to offer informative, light-hearted and accessible coverage of all things tech and games. According to the Singapore-based company, which is a spin-off of 9GAG, SGEEK will primarily be a video channel with content distributed across YouTube, Facebook and Instagram. Fans can expect gadget reviews, unboxing videos, first-looks, livestreams and experiments that will appeal to English-speaking fans across Southeast Asia. SGEEK’s first video was a hands-on at the launch of Samsung’s Galaxy S9 in Barcelona at the 2018 Mobile World Congress. It claims the Read full story › Source: The Drum...