Posts made in March, 2018

on Mar 6, 2018

By Taruka Srivastav Manchester City FC has named Barclays as the club’s official banking and credit card tour partner to expand its US sponsors portfolio. As part of the deal, the Barclays logo will feature on back of playing shirt for City pre-season matches in the US this summer. Barclays will further launch Manchester City promotions and competitions to mark the club’s upcoming visit to the United States. Barclays will also host a series of football themed events for its customers in the cities that the City team will visit. Barclays branding will also appear on interview backdrops during pre-season player Read full story › Source: The Drum...

on Mar 5, 2018

By John Glenday Trinity Mirror is changing its name to reflect its newly enlarged operations, which now benefit from the publishing assets of both Northern and Shell and Local World, by rebranding as Reach. Trinity Mirror first emerged from a merger of Trinity and Mirror Group back in September 1999 but the business has now grown significantly beyond the sum of these parts, prompting a refresh. Chief executive officer Simon Fox, said: “Through our content we reach millions of people every day. Our reach extends across multiple platforms in both Print and Digital and across the Read full story › Source: The Drum...

on Mar 5, 2018

By Stephen Lepitak The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week’s 10 Questions With… features Dave Buonaguidi, cofounder of Unltd. What was your first ever job? My first ever job in advertising was working at TBWA back in 1984. I am the spawn of immigrants, so my first actual job as was working behind the bar in my dad’s Italian restaurant, keeping it stocked with peanuts and olives, and lighting cigarettes for Read full story › Source: The Drum...

on Mar 5, 2018

By Charlotte McEleny Cochlear has created a piece of software called Hearprint that can adapt a range of audio levels on content to the viewers hearing ability. The idea behind the campaign is to promote Cochlear’s technology, which adapts to a user’s needs, rather than just turning everything up. Janet Menzies, general manager of Cochlear Australia and New Zealand, said: “No two people hear the world the same. The new Hearprint tool helps Australians to visualise their unique sound calibration.” The centre of the campaign is a content series about influential people with hearing problems, of which the sound levels can be Read full story › Source: The Drum...

on Mar 3, 2018

By Taruka Srivastav UK bookmaker Ladbrokes Coral is set to cut £8m it spends each year on sponsoring sports as a result of the new rules being contemplated by the UK government on gaming machines. The UK government is to combat online gambling and will try to cut maximum stakes on Fixed Odds Betting Terminals (FOBT) from £100 to as little as £2 according to the BBC. Ladbrokes, which earns most of its income via the machines, will incur a huge loss if the government’s decision comes through. Ladbrokes currently invests £3.5m in sponsorships on horseracing events and also Read full story › Source: The Drum...