By Taruka Srivastav A new section with products worth $10 and under has been introduced by eBay to combat online ecommerce rival Amazon. The categories include fashion, tech, home décor, beauty, fitness gear, and other items, says eBay, and the inventory will rotate on a regular basis. It has further added $5 and under and $3 and under sections as well. Sellers on eBay put items on sale under the ‘Buy it Now’ option. Amazon launched a similar $10 and under section few months ago which includes products like tshirts, caps, phone cover, belts and electronics. “Nothing beats the thrill of discovering amazing items at Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Twitter is now looking into the concept of measuring conversational health to combat abuse on the platform. To achieve that, Twitter is working with a non-profit research organisation Cortico and Social Machines which identifies shared attention, shared reality, variety of opinion, and receptivity. Twitter is also putting in effort to remove the content against its terms, instead of building a systemic framework to help encourage more healthy debate, conversations, and critical thinking. Twitter is further seeking help by opening up a request for proposal (RFP) process to receive ideas and implementations. Twitter’s chief executive Jack Dorsey in a<a target=_blank Read full story › Source: The Drum...
Read MoreBy Bennett Bennett Saatchi & Saatchi creatives put together an immersive, 3D hand-made insert to promote Toyota’s new Camry. The technology required assistance from dimensional print marketing firm Structural Graphics, as well as eight months of research, development, engineering of paper and electronics, bespoke technology and functionality. 50,000 of these inserts were created, by hand, and modeled off of the interior of the Camry. A gatefold was assembled in a layered 3D effect, and included wiring and batteries to make the experience come to life. Subscribers of the women’s lifestyle magazine InStyle recieved these inserts in its March issue. Users put their thumbs Read full story › Source: The Drum...
Read MoreBy Minda Smiley Kimberly-Clark, the parent company of brands including Huggies, Kleenex and Cottonelle, has launched a review of its creative agencies. The packaged goods giant has long worked with WPP on creative, partnering with agencies including Ogilvy & Mather, JWT and VML, although it has also tapped independent shops like Chicago-based VSA Partners for work in recent years. In a statement, the Texas-based company remained mum as to why it launched the review. “Kimberly-Clark is assessing the current agency landscape for creative services. We regularly review our agency relationships, global and local, to Read full story › Source: The Drum...
Read MoreBy Nancy Hill This year, by law, all public companies in the UK with more than 250 employees must report their salaries by gender and identify the pay gaps. WPP released their report yesterday and to say it wasn’t pretty is an understatement. It is glaring to see it on paper and hold it out finally as irrefutable evidence of everything we have believed to be true, but could never point to as fact. The easy thing to do here is to slam WPP for letting this go on for as long as it has. The sad reality is that I am Read full story › Source: The Drum...
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