Posts made in March, 2018

on Mar 2, 2018

By Eugene Yap For many industries, the clamour for digital transformation has never been louder than it has been in 2017. According to IDC, global spending on digital transformation (DX) was expected to be more than $1.2 trillion in 2017, an increase of 17.8% over 2016. What is more astounding is that this pace of growth will be sustained for the coming years, reaching $2.0 trillion in 2020. To put this number in perspective, global ad-spend is only $534 billion in 2017, with annual growth falling from 4.8% to 3.8%, according to figures from Statista. You do not have to look too far to find Read full story › Source: The Drum...

on Mar 2, 2018

By Shawn Lim Brands that remember their purpose and use their mission as a guiding light when making tough decisions will ultimately win, says Grab‘s marketing lead. That is the most important lesson that the Southeast Asian ride-sharing unicorn has learnt in its five-year journey and something it wants to share with brands, its group vice president of marketing, Cheryl Goh tells The Drum. A report by media intelligence company Meltwater called ‘The Sharing Economy: Exploring the Future of Transport in Southeast Asia’, found that Grab holds the majority market share in SEA, as compared to Uber and Indonesia’s Go-Jek, with 2.4 million drivers Read full story › Source: The Drum...

on Mar 1, 2018

By Bennett Bennett Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV. The Winter Olympics took the gold for new TV ad spending for the third week in a row. New commercials airing during the games accounted for 34 percent of all new national expenditures during the week of February 19th, reaching $43 million. Overall, spend for commercials making their national TV debut remained Read full story › Source: The Drum...

on Mar 1, 2018

By Noel Young IN yet another shock for the White House , Hope Hicks, President Trump’s communications director and one of his longest-serving advisers, plans to leave her post in the next few weeks. She announced this yesterday – the day after a gruelling nine-hour interrogation by the House Intelligence committee. She refused to talk about her times with Trump as president but admitted she told “little white lies” for him . But she said she had had never lied about anything connected to the investigation into Russia’s interference in the 2016 election. Ms. Hicks, 29, a former model joined Read full story › Source: The Drum...

on Mar 1, 2018

By Shawn Lim Netflix has acquired the worldwide rights to Singaporean filmmaker Sandi Tan’s creative odyssey film Shirkers, which had its world premiere at the 2018 Sundance Film Festival. The film would have been released in Singapore in 1992 , had the 16mm footage not been stolen by its American collaborator Georges Cardona, who disappeared. Tan, now a novelist in Los Angeles, returns to the country of her youth and to the memories of a man who both enabled and thwarted her dreams. She returns to the film itself, revived in a way she never could have imagined. “Shirkers speaks to a part Read full story › Source: The Drum...