By Taruka Srivastav Walmart’s plans to buy a majority stake in Indian e-commerce platform Flipkart have been subjected to an agreement being reached with eBay first. Flipkart earlier successfully completed its merger with eBay which was announced on April 10, 2017. Due to this merger, despite getting control of Flipkart, Walmart may not be able to consummate actual merchandise deals with Flipkart once it invests in it according to Recode. Commenting on the deal announcement then, Devin Wenig, president and chief executive officer of eBay Inc said: “The combination of eBay’s position as a leading global eCommerce company and Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Streaming service Netflix has extended its partnership with US cable giant Comcast. As part of the deal, Comcast has integrated the Netflix service with the X1 user experience which allows customers to browse and access the entire Netflix service. Xfinity users can search with the X1 voice remote, browse by TV series, movie, network, or actor on Xfinity On Demand and on X1 can watch and record sports and TV series. A recent report by 7Park suggested that despite the buzz around Netflix’s popular series like Black Mirror, Jessica Jones and Orange is the New Black, only 20% of users’ Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav The 71st Festival de Cannes has unveiled its official poster which features a woman and a man (Karina and Belmondo) engaged in a passionate kiss taken from Jean-Luc Godard’s Pierrot le fou (1965). The poster is shot by Georges Pierre who founded the Association des Photographes de Films and is the work of graphic designer Flore Maquin. It is inspired by pop culture where the illustrator (Maquin) has blended drawing, painting and digital art in a vibrant and colourful world. Cate Blanchett will serve as the president of the Jury for the Festival de Cannes which will begin on May Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Instagram has taken a page out of the Facebook book as it will now allow the users to download a copy of the profile of all the information they have shared. The news comes after Instagram’s parent company Facebook’s Cambridge Analytica data scandal due to which Instagram earlier cut off the Application program interface (API) access for some developers and limited on how often others can use its API to collect data on Instagram users. The move will further aid Instagram users to keep a track of how much of their data is on the platform and assist Facebook to Read full story › Source: The Drum...
Read MoreBy Katie Deighton Consumer outcry surrounding the global overuse of plastics has caused multitudes of FMCG, retail and food companies to rapidly readdresses their packaging strategies. But is the drastic jettisoning of PET plastic really the best route for brands to take? If David Attenborough is the prophet of the anti-plastic generation, Chris Griffin is the pragmatist. As multinationals from Evian to Adidas scramble to reduce the amount of plastic in their supply chains in response to consumer outcry, the chief executive of the Museum of Brands, Packaging and Advertising is quietly cynical with regards to brands’ efforts. “From the consumer’s point of Read full story › Source: The Drum...
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