Posts made in April, 2018

on Apr 13, 2018

By Danielle Long Video game publisher Riot Games has teamed with MTV to launch an esports and music festival, Hyperplay, in Southeast Asia. The festival, which is presented by the Singapore Ministry of Culture, Community and Youth (MCCY) and the National Youth Council (NYC) of Singapore, will run over two-days in Singapore with the event to be streamed live with key segments to also be broadcast across Southeast Asia. The event will feature the region’s first League of Legends tournament with national teams from 10 ASEAN countries competing over the two days to become ASEAN champion. The festival will also feature Read full story › Source: The Drum...

on Apr 13, 2018

By Danielle Long Shared workspace brand WeWork has acquired its Chinese rival, Naked Hub, in a deal reportedly worth $400m. Naked Hub is part of Naked Group, a hospitality, design, technology, and lifestyle brand that was founded in China in 2007 by Grant Horsfield and Delphine Yip-Horsfield. Naked Hub launched in 2015 and has 24 locations including Beijing, Shanghai as well as Hong Kong, Vietnam and Australia. The deal will see WeWork combine its 13 locations across Greater China with Naked Hub to create a network of 40 locations by the end of the year. The brand claims it will have a Read full story › Source: The Drum...

on Apr 12, 2018

By John Glenday A £6m advertising campaign has been launched with a view to championing the openness of Scotland to students, investors, migrants and visitors in a bid to reposition the country on the world stage under a new national brand – Scotland Is Now. The Scottish Government and VisitScotland have teamed up with Scottish Development International and Universities Scotland to build on existing appreciation of its landscapes, castles and people with a showcase of more modern endeavours, such as the Queensferry Crossing near Edinburgh, the V&A design Museum in Dundee and the Kelpies sculpture in Falkirk. These tourist attractions are Read full story › Source: The Drum...

on Apr 12, 2018

By Jennifer Faull “There’s a starman waiting in the sky, he’d like to come and meet us, but he thinks he’d blow our minds. There’s a starman waiting in the sky, he’s told us not to blow it, cause he kno – “– HELLO!” The hold music to Renzo Rosso’s office line is abruptly cut short by an enthusiastic greeting from the Italian billionaire and fashion mogul. Rosso has earned a reputation as a “flamboyant paterfamilias”, an outspoken “eccentric” who holds political correctness in low regard. But he is also a staunch business “guru”, who founded fashion brand Diesel, aged just 22, which went Read full story › Source: The Drum...

on Apr 12, 2018

By Taruka Srivastav The Malaysian Digital Association (MDA) has re-elected Serm Teck Choon, Malaysia country head of CtrlShift, and Nick Drew, head of agency at Google Malaysia, as the president and vice president, respectively. MDA also appointed Christopher Wee, general manager (strategy) of Rev Asia and Yee Wing-Tak, general manager (digital services unit) of Star Media Group, as the secretary and treasurer respectively. The other elected council members are Astro Digital5, Entropia, GroupM Malaysia, Havas Media, IPG Mediabrands, Media Prima Digital, Mudah.my, OMD and Sizmek. Serm Teck Choon, who has been a council member since 2009, said: “It has been a busy couple of Read full story › Source: The Drum...