By John Glenday Flyr, the fledgling Mexican startup, has raised $6m to help make its dream of democratising delivery of TV-standard adverts on iPhones and iPads a reality. Brainchild of VFX specialist Hassan Uriostegui, the vision seeks to bring Hollywood visual effects into the hands of everyone by providing a fully functional media compositor and animator for smartphones and tablets. Made possible by the exponential growth in computing power in Apple’s handsets, now more powerful than most desktop computers, the software is being supported by a strategic alliance with Renderfam Studios, which has Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Drum’s Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app. This week has sees a new entry in at number one with the return of the Lloyds Bank black horse. The short clip begins with a young girl woken up in the middle of the night by her mother, preparing for an event. Walking to the beach with village locals, as dawn breaks, they view the fantastic sight of a herd of wild black horses running along the shore. She, and the villagers, Read full story › Source: The Drum...
Read MoreBy John Glenday Angry Birds maker Rovio Entertainment has taken the opportunity to reshape its management team following the resignation of Rauno Heinonen, SVP communications and investor relations. This has seen Ville Heijari elevated to the position of chief marketing officer following a successful performance as CMO of its games division since 2016. The beefed-up role will see Heijari take responsibility for all marketing, communications and brand development, reporting to CEO Kati Levoranta directly. Separately Mikko Setälä, chief corporate development officer since 2015, will be moved to oversee investor relations, subordinate only to CFO Rene Lindell with all changes taking place Read full story › Source: The Drum...
Read MoreBy John Glenday Marketing services group The Mission is ramping up its integrated presence in London with the acquisition of independent agency Krow Communications. The deal, valued at up to £14.5m over three years, will see The Mission integrate Krow with its own Bigdog agency, with both operating from joint offices within the capital to benefit from shared opportunities, marketing experience and creativity. This new alignment will see Bigdog and Krow both retain their own distinct brand and leadership teams with Krow founders Barry Cook, Nick Hastings, John Quarrey and Malcolm White continuing in post, reporting directly to The Read full story › Source: The Drum...
Read MoreBy John Glenday The UK government is investigating fresh curbs on junk food advertising on social media in an effort to contain spiraling levels of obesity in Britain. Reports in The Times suggest that among the options currently on the table is a blanket 9pm watershed for food and drink advertising for products high in sugar, salt and fat as well as measures to force restaurants to label unhealthy foods. Such a regime would be significantly tighter than the present situation, which allows advertisers to promote unhealthy foods during hit shows such as The X Factor where Read full story › Source: The Drum...
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