Posts made in April, 2018

on Apr 10, 2018

By Taruka Srivastav GroupM’s The Glitch has introduced its content division Flux which aims to empower brands by providing a meeting point between the consumer and the brand. Flux will have two verticals known as Creator Lab and Content Studio. Creator Lab will work as an incubator for brands while Content Studio will focus on long term requirements of the clients. Meanwhile, the agency also announced that Saransh Agarwal has been elevated to lead content strategy and business for Flux and will report to Varun Duggirala, content chief, The Glitch. Duggirala said: “Over the last eight plus years, we have always relied on a core Read full story › Source: The Drum...

on Apr 9, 2018

By John Glenday Display advertising has ridden to the rescue of UK digital publishers after the sector contributed to a healthy 5.6% increase in total digital revenues throughout 2017, with total revenue reaching £365.5m. Figures compiled by the Digital Publishers Revenue Index show that annual revenue growth in display advertising shot up from £148.9m in 2016 to £189.2m in 2017, an impressive 27% increase. The data was gathered from a survey of twenty business and consumer-led publishers by Deloitte on behalf of the Association for Online Publishing which found that subscriptions also played their part in driving revenue growth, Read full story › Source: The Drum...

on Apr 9, 2018

By Jenny Cleeton Sony has used the launch of it’s Bravia Oled AF8 televisions to bring to life a dark forest creating a mystical and enchanting paradise. Created by DDB Berlin, the one minute advert was shot in a New Zealand forest using a selection of Sony’s own brand cameras. Opening to the dark mysterious forest, the tech giant uses it’s latest TV design to show off the bright and contrasting colours the forest offers claiming the screens are ‘windows into daytime’. Bianca Dordea, managing director at DDB Berlin, explained the desire to capture the products HD capabilities with the simplicity Read full story › Source: The Drum...

on Apr 9, 2018

By Stephen Lepitak The media and marketing industry is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week’s 10 Questions are posed to Dom Burch, Asda’s former senior director of marketing innovation and new revenue and the founder and managing director of Why Social. What was your first ever job? £2.50 an hour as an assistant in a one man band accountancy on a Saturday morning in Reading. Read full story › Source: The Drum...

on Apr 7, 2018

By Taruka Srivastav Major League Baseball (MLB) team Chicago Cubs has announced Comcast’s Xfinity as official entertainment and WiFi partner for Wrigley Field and the park at Wrigley. As part of the deal, Comcast will provide WiFi, video and voice services at Wrigley Field and the team’s surrounding properties, including the Cubs’ new front office at 1101 W. Waveland. The agreement also makes Xfinity Mobile the Cubs’ exclusive wireless partner. A number of these new branding and service elements will be on display when the Cubs take on the Pittsburgh Pirates in their home opener on April 9. Comcast Read full story › Source: The Drum...