Posts made in April, 2018

on Apr 7, 2018

By Taruka Srivastav Pakistan’s Geo TV has been taken off air in almost 80% of the country as a result of alleged military censorship according to the New York Times. The channel says the move is an attempt to force the media organisation into submission. Pakistan’s Interior Minister Ahsan Iqbal too expressed concern over the suspension of Geo News and other channels of the organisation. Meanwhile, the Pakistan Electronic Media Regulatory Authority (PEMRA) has already ordered restoration of all Geo TV channels on their actual position in a statement. “The shutting down of any licensed channel is the violation of PEMRA laws. Read full story › Source: The Drum...

on Apr 7, 2018

By Taruka Srivastav Renault has collaborated with Facebook Creative Shop to create a Facebook Live real-time competition to promote Renault Megane RS (Renault Sport). As part of the ‘Everyday Race’ campaign which took place on 5 April, street cameras streamed the traffic crossing’s activity of the pedestrians live to Renault’s Facebook page where people placed bets on who will be first to reach the other side of the crossing. In total there were four races which were hosted by professional sports journalist, Sandy Herbert. Between each race, Sandy and her data analyst analyzed the performance of the pedestrians. To complement the Facebook Live event, the Read full story › Source: The Drum...

on Apr 7, 2018

By Taruka Srivastav Touted as one of the world’s richest leagues, Vivo Indian Premier League (IPL) is set to begin today. The tournament provides brands an opportunity to associate themselves with each team and leverage their popularity to sell their products. IPL has already signed Tata Motors as the official partner for three years. VIVO has retained the title sponsorship for IPL 2018-22 with a record figure. They bid Rs 2,199 Crores, a 554% increase over the previous contract. Meanwhile, Star India bagged IPL media rights for a record $2.55bn. Here’s the list of who are the principal partners Read full story › Source: The Drum...

on Apr 7, 2018

By Taruka Srivastav UK crisp brand Walkers is celebrating its 70th anniversary by thanking the British public. The TVC titled ‘Thank you’ conceptualised by AMV BBDO features a specially composed version of ‘Land of Hope and Glory’, recorded by a live 60 person orchestra. The ad offers viewers a glimpse back in time, showcasing fashion highs and lows, a younger Gary Lineker, and the evolving pack design for Walkers. The film looks back over the past 70 years and shows how Walkers has been inspired by the quirky and evolving tastes of the British public. Walkers will roll out another TVC as part of the Read full story › Source: The Drum...

on Apr 7, 2018

By Taruka Srivastav To curb fake news and election interference, Facebook will now verify the identity of users who manage large pages on the platform. Facebook will also verify any advertiser who wants to run political or issue ads.To get verified, advertisers will need to confirm their identity and location. Any advertiser who doesn’t pass will be prohibited from running political or issue ads. Facebook will further label them and advertisers will have to show users who paid for them. Facebook is starting this in the US and expanding to the rest of the world in the coming months. For even greater political Read full story › Source: The Drum...