Posts made in April, 2018

on Apr 6, 2018

By John Glenday Facebook has revealed that it relies on data-driven advertising to such an extent that anyone wishing to opt-out would have to pay for the privilege. The assertion was made by chief operating officer Sheryl Sandberg during an appearance on NBC’s Today programme, as part of a grilling on the social media firm’s mishandling of the Cambridge Analytica breach. While at pains to stress that Facebook would never sell user information on to others or give it away, Sandberg confirmed that the data was so essential to Facebook’s survival that it would continue to use Read full story › Source: The Drum...

on Apr 6, 2018

By Charlotte McEleny Marriott Hotels has launched its Hong Kong Sevens sponsorship campaign, using retired rugby star Sébastien Chabal to play on the event’s dress up ritual, encouraging fans to ‘Stay Brilliant’. The key video in the campaign presents an ‘innovative’ new wake up call service from the hotel brand, which turns out to be Chabal smashing through a wall in a French maids outfit. Other videos see Chabal dressing up in ridiculous outfits, not unlike those worn by attendees to the Hong Kong Sevens tournament, singing along to the DJ ötzi song ‘Hey Baby’, as well as offering tips for Read full story › Source: The Drum...

on Apr 6, 2018

By Taruka Srivastav The company has acquired global rights to Indian cricket for $944m ( INR 6138 crore) until 2023 as tweeted by Board of Cricket for Control In India’s (BCCI) acting treasurer Anirudh Chaudhury. Congratulations @StarSportsIndia on bagging the BCCI Media Rights @ 6138.1 crores at an average of 60.1 crore per game. — Anirudh Chaudhry (@AnirudhChaudhry) April 5, 2018 As part of the deal, Star India will telecast 102 men’s international matches over the next five-year period. Previously, Star India aired 96 matches in the previous six-year cycle from 2012 to 2018. The Read full story › Source: The Drum...

on Apr 5, 2018

By Ian Burrell Reuters, the historic news agency that once delivered its reports by pigeon courier, is building what it is calling the world’s first ‘cybernetic newsroom’. The 166-year-old organisation is a global pioneer in using Artificial Intelligence (AI) in news gathering and has created two major programmes; one that enables it to laser in on breaking news from clusters of comments on social media, and another to unearth business stories by using algorithms to comb its vast banks of financial data. Yet Reuters has concluded that early 21st century automatons still have significant journalistic deficiencies. “Machines write bad stories,” says Reginald Chua, Reuters executive Read full story › Source: The Drum...

on Apr 5, 2018

By Danielle Gibson On the back of a successful run in 2015 and 2016 at The Drum Social Buzz Awards, Immediate Future said it won £1m in business from a major financial brand. Chief executive officer at the social media agency, Katy Howell explained how this came about and why even getting an award nomination is such a big deal, at The Drum and Sun Arms. How did you win £1m business from The Social Buzz Awards? We got on the radar of a big financial brand, with three other very well-known network agencies and went through the pitch, which is half the battle. Read full story › Source: The Drum...