By Taruka Srivastav Indian e-commerce giant Flipkart recently launched a campaign to celebrate progressive dads calls #PenguinDads, inspired by the male penguin which takes on a very active role as a parent. The campaign saw not just Flipkart’s but other companies executives change their LinkedIn profile pictures to the picture with their kids and elaborate on tough choices made at work to share the task of parenting. According to Flipkart, the penguin dad is considered one of the ‘best dads’ in the animal kingdom. The penguin child is one of the few species on Earth that is raised equally by both mother and father, who Read full story › Source: The Drum...
Read MoreBy John Glenday Future Publishing has confirmed its purchase of US content business Newbay Media for £13.8m, broadening the publishers reach across conferences, magazines, events, digital content and data services. Straddling London and New York Newbay also possesses a large B2B portfolio, publishing specialist titles such as Music Week, MCV and PCR and also has a significant consumer reach with titles such as Bass Player and Guitar World. Zillah Byng-Thorne, chief executive of Future, said: “NewBay is clearly aligned with Future in its mission to create content that connects, with market leading titles. This acquisition supports our strategy of growth organically and through Read full story › Source: The Drum...
Read MoreBy John Glenday Sir Martin Sorrell has launched a spirited defence of his conduct as chief executive of WPP in the wake of yesterday’s revelations that the advertising giant has hired an independent counsel to conduct an investigation into an ‘allegation of personal misconduct’. This follows a separate article in the Wall Street Journal claiming that Sorrell had misused company assets, an allegation WPP would not elaborate on beyond stating it does ‘not involve amounts which are material to WPP’. Today Sorrell spoke out in his defence via a prepared statement, writing: “Reports in the media have Read full story › Source: The Drum...
Read MoreSimplification, client structures and horizontal platforms: Sorrell details his plan to improve WPP’s financial success
By Charlotte McEleny The market conditions for the advertising holding groups are tough and almost all are shifting their structures to better serve clients and weather increased technological disruption, WPP included. The negative impact on WPP’s share price has been swift and significant, with its share price now sitting at the lowest point since around 2013, falling from its highest in February 2017. WPP, and its CEO Sir Martin Sorrell, have detailed the long and short term reasons for this extensively in analyst presentations, and it has already started the process of consolidating its agency brands at the end of Read full story › Source: The Drum...
Read MoreBy John Glenday The European Commission has pledged to crackdown on social media firms in a fresh drive to silence so called ‘fake news‘ propagated by their networks. Spurred by a recent leak of Facebook data, the commission has vowed to intervene in order to prevent democratic processes from being ‘subverted’ ahead of next year’s elections to the European Parliament. Sir Julian King, European commissioner for security, is leading calls for a ‘clear game plan’ to tackle the issue, including a ‘more binding approach’ than self-regulation in the fight against the spread of disinformation online. In a letter to his Read full story › Source: The Drum...
Read More
Industry News