By Taruka Srivastav Google-owned maps app Waze has introduced ‘Waze Local’ to allow small businesses to buy advertising. The local maps will feature three ad units namely branded pin, promoted search and zero-speed tracker which will appear on the top third of the user’s screen. The branded pin will provide additional information to users on clicking, promoted search will give priority rankings to advertise in a search context by including brand logo and zero-speed takeover is a banner which appears during traffic stops. There are also two primary offerings that feature different pricing for different segments that is starter and plus. Starter Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Diageo and Campari Group have ended their association with the Anantara Riverside Bangkok Resort’s 2018 King’s Cup Elephant Polo Tournament. The decision comes after Peta Asia revealed video footage showing handlers repeatedly beating elephants for the Polo tournament. Therefore, PETA urged the event’s European sponsors – including Peroni, Aperol Spritz, Johnnie Walker, and San Pellegrino – to stop funding the tournament, which touts itself as a charity event for elephants. Campari Group said in a statement: “The Group condemns any form of violence and mistreatment towards animals and for this reason has decided to immediately suspend Read full story › Source: The Drum...
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