By John McCarthy Bauer Media is to restructure its network around the launch of a new radio station called Hits Radio. The Manchester-based national radio station will feature Gethin Jones, Gemma Atkinson and Sarah-Jane Crawford, and Bauer Media claims is the first major commercial radio offering to come out of the city. It will open 4 June. It promises national and local audience targeting for commercial partners, airing family friendly content and aiming at those within the 25-44 bracket. It promises “great, relatable banter and a brilliant playlist”. A new national Breakfast Show hosted by Gethin Jones will headline the launch, Wes Butters will Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Volunteers have come together to paint the largest wall mural in Mumbai as part of the Mumbai Metro One art festival ‘Majhi Metro’ (My Metro). The theme called ‘Art in Motion’, will see around 3000 participants showcasing their creativity on a canvas measuring 4000 sq ft. to produce a crowd sourced mural. The wall will also depict a version of Majhi Metro Art Train. The wall art is situated near the DN Nagar Metro Station, Andheri west, Mumbai. As part of the event, meets and workshops will organised for people to display their art work. A Mumbai Metro One spokesperson said, “Mumbai Metro Read full story › Source: The Drum...
Read MoreBy James Roles Naming weather to try and give global warming a friendly face. Watching politicians symbolically throw dead fish into the Thames. More Brexit back-and-forth. Looking at March in the rear-view mirror, the month very much dragged out like an Armando Iannucci sketch, but with Easter eggs at the end of it. However, there was still a slew of launches across the month, spanning a variety of sectors, that really stood out. Coca-Cola plans on getting mortal in the east You never ask for Jack and Pepsi, do you? Coca-Cola’s long been a favourite mixer, and now with the announcement that it’s Read full story › Source: The Drum...
Read MoreBy Bennett Bennett San Diego-based experience design agency Basic announced the hiring of four executives, as well as the opening of a third office in Mountain View, California. The new members added to Basic’s executive team include Cristina Torres of AKQA as its executive director, Michael Madavi of Apple as senior strategist, Steve Denekas of indie digital innovation agency Instrument as vice president of creative and Danielle Higgins as marketing director. Aside from the hirings, the agency moved five of its long-time employees up to director levels. Andrew Yanoscik and Erwin Hines were named creative directors, with Yanoscik overseeing brand strategy Read full story › Source: The Drum...
Read MoreBy John Glenday The Economist is positioning itself as a bulwark against a rising tide of populism and authoritarianism around the world with the launch of its ‘Open Future’ initiative and restating its founding principles. Focused on five key themes, the initiative will focus on diversity and human rights, migration, the economy, free speech and technology by way of content sourced from the magazine’s own editorial staff and outside contributors. Zanny Minton Beddoes, editor-in-chief of The Economist, said: “Although the world has changed dramatically since James Wilson founded The Economist to fight against the Corn Laws, the liberalism we have championed Read full story › Source: The Drum...
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