By John Glenday Sir Martin Sorrell’s shock weekend departure as the head of WPP sent the advertising giant’s share price sliding down 4% upon opening, as traders digest the implications of what the leadership uncertainty might bring – although it has since rebounded slightly. So unexpected was the departure that WPP reportedly does not even have a non-compete agreement in place with Sorrell, leaving him entirely free to set up a competing business should he wish to do so, according to the FT. Sorrell unexpectedly threw in the towel on Saturday evening in the wake Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav United Breweries Holdings Limited (UBHL) beverage brand Kingfisher also known as the ‘brand of good times’, is popular within the sports sponsorship realm in India. The Drum spoke with Samar Singh Sheikhawat, chief marketing officer at UBHL to find out about the brand’s marketing strategy in India. He says: “The brand’s tonality in India is always in line with unpretentious inclusive fun and has become an iconic symbol of a young and modern India. “Kingfisher has been a dominant brand in the country with worldwide recognition. It has remained relevant and fresh to the country’s new young demographic that has a wider variety Read full story › Source: The Drum...
Read MoreBy Ian Miller Martin Sorrell’s step down, should be good news for WPP clients….only it won’t be. The FTSE’s highest paid CEO was the founder and driving force of the most formidable and competitive holding company. His intellect, edge and energy created a coherence and control that allowed WPP to often out compete the other big networks…often through going to CEO to CEO. This top down approach allowed WPP to power play their way to big wins and vice-like contractual influence over clients business. If often enabled WPP to paper over the cracks of their agency mix…. Agencies are not factories…bought Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Sir Martin Sorrell, chief executive of the world’s largest advertising agency network, WPP, has resigned from his post following an investigation being held by the company. Both WPP and Sorrell released statements on Saturday evening (14 April) to announce the decision, alongside the move to make Mark Read, chief executive officer of Wunderman and WPP Digital, and Andrew Scott, WPP’s corporate development director and chief operating officer, Europe, as joint chief operating officers of WPP. Meanwhile, Roberto Quarta, chairman of WPP, will become executive chairman until the appointment of Sorrell’s full-time successor is made. Details of Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav UK family holiday brand Butlin’s has begun the search for a new agency as it is set to re-invent the British Seaside Break. Butlin’s aims to launch a £38m swimming pool complex which is to open in 12 months and wants the agency to work with them throughout their relaunch and new five-year plan of activity. Butlin’s in a statement said that it owns three seaside resorts in Bognor Regis (West Sussex), Minehead (Somerset) and Skegness (Lincolnshire) which hosts more than 1.5 million guests each year Haystack will be managing the agency search and pitch process on behalf of Butlin’s. Read full story › Source: The Drum...
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