By Stephen Lepitak Publicis Media UK’s recently installed chief executive, Sue Frogley has hailed the former BBC building in White City as ‘an iconic location steeped in rich heritage’ following the company’s announcement to move over 2,000 of its staff into the premises. Publicis Media will unite its seven media agency brands and supporting businesses within the recently refurbished BBC Television Centre site, where iconic TV programmes such as Blue Peter and Doctor Who were once filmed. The makeover has cost £1.5bn with Publicis Media set to occupy 212,000 square feet across seven floors with Starcom, Zenith, Digitas, Spark Read full story › Source: The Drum...
Read More'Agencies should think like consultancies': Colenso taps former Accenture exec to lead transformation
By Shawn Lim The former digital strategy lead for Accenture in the ASEAN region has left the consultancy world to return to the agency world to promote consultancy thinking within agencies. Edwin Rozells spent the past three years in Singapore growing Accenture’s digital strategy capabilities through thought leadership, service offering, training and recruitment of digital strategy resources around the region. This will not be the first time he has crossed the divide however, having previously worked for XM Asia Pacific and Ogilvy in similar roles. Rozells will now join BBDO Colenso in New Zealand as its head of digital transformation, where he will work with Read full story › Source: The Drum...
Read MoreBy Shawn Lim Welcome to The Drum’s APAC Creative Works. As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC ‘Creative Work of the Week.’ We’ve now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 22 May. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work for future publication, contact Read full story › Source: The Drum...
Read MoreBy Danielle Long The Australian Association of National Advertisers (AANA) and the Advertising Standards Bureau (ASB) will merge boards in a bid to achieve “better governance oversight”. The move, which was agreed in a joint board meeting, will see the creation of a single board for the two bodies which will incorporate advertisers, members of the advertising industry and the wider community. The board will be elected in November. Matt Tapper, chair of the AANA, said the aim of the merger is to help ensure more efficient operation of the ASB and help to future-proof the industry’s self-regulatory system. “These changes will reduce complexity and cost Read full story › Source: The Drum...
Read MoreBy John Glenday A spoof ‘Trivago’ ad showcasing the full spectrum of hotel room experiences in grainy mobile phone footage has become a hit on YouTube as people check in to see one couple’s steamy night of passion, next door to a bored man gazing out at the street. The contrasting nights out made for great satire as the 10-second clip, shot by a mystery voyeur across the street, was cheekily re-appropriated with Trivago branding alongside the slogan ‘Same room. Different prices’. Needless to say the unofficial footage hasn’t been sanctioned by the travel giant but has racked up over 20,000 views regardless. Thus Read full story › Source: The Drum...
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