Posts made in May, 2018

on May 14, 2018

By Danielle Long The Australian Red Cross Blood Service is encouraging the partners of pregnant women to show their support by giving blood. The ‘She Gives Birth, You Give Blood’ campaign, aims to generate awareness of the need for regular blood donors by shining a light on the one in five women who will need a blood transfusion during their pregnancy. Currently, just one in 30 Australians donates blood, according to Jude Leon, head of integrated marketing communications at The Australian Red Cross Blood Services. “To continue to collect enough blood to support these women, we need regular donations. So we decided to ask the people Read full story › Source: The Drum...

on May 14, 2018

By Jenny Cleeton Nearly two-thirds of the media and marketing industry have considered leaving due to poor workplace wellbeing, according to research conducted at The Drum’s annual Do It Day by Mind and Nabs. In our latest documentary, we investigated the reasons why the numbers of marketers suffering are so high. In the video, head of workplace wellbeing at Mind, Emma Mamo, said issues comes generally stem from poor management and long hours. “Employers need to really understand that looking after the mental health of their staff is a key priority but they need to make a positive culture around that to let people speak Read full story › Source: The Drum...

on May 12, 2018

By Taruka Srivastav Gun safety organisation the Brady Center to Prevent Gun Violence has partnered with The Escape Pod to create an art installation featuring a ‘gun-sharing station’ in Chicago to spark an important conversation about gun violence and gun laws. The installation, titled ‘Chicago Gun Share Program’, appears like a bike-sharing station but with 10 replicas of AR-15 rifles highlighting how easy it is to access guns. As part of the campaign, the Brady Center has also proposed three policy changes which includes extending background checks for all gun sales, banning assault weapons and high capacity magazines and passing extreme-risk protection order Read full story › Source: The Drum...

on May 12, 2018

By Taruka Srivastav McCann’s Bristol has offered a one month placement to Jade Delaney who transformed herself into the ‘Fearless Girl’ statue. The ‘Fearless Girl’ statue which stares down US Wall Street’s famous “Charging Bull” was created by McCann and has generated a huge amount of media attention since it was installed. Jade mimicked the pose of the fearless girl and painted her clothes, shoes and skin color into gold and waited outside McCann Bristol’s office. She placed a plaque card below which read ‘Know the power of women in leadership.’ Of why she came up with the stunt, she said: “There aren’t really Read full story › Source: The Drum...

on May 12, 2018

By Taruka Srivastav Cisco has made the decision to remove all ads from YouTube to avoid them from featuring ‘accidentally’ around any unwarned or sensitive content. A Cisco blog by Karen Walker, chief marketing officer, initially stated: “At Cisco, we would rather not wait for something bad to happen. While Google and Facebook have made some strides to combat the issue, at this time we have pulled all online advertising from YouTube until the platform has met our standards. But we continue to use it as a platform to share our video content.” However, Cisco later changed its previous statement to this: “At Read full story › Source: The Drum...