Posts made in May, 2018

on May 12, 2018

By James Whatley Two weeks out from GDPR, customer engagement/data company, Lithium, announces the shuttering of the increasingly meaningless Klout platform. When? May 25th. The very day that the General Data Protection Regulations roll out. Coincidence? Maybe (probably not) – but we’ll come back to that. For those of you who self-identify as a GenZennial – [sickemoji.gif], the word ‘Klout’ recalls a simpler time. Before international troll farms, before the binary internet, before Cambridge Analytica. Back when influence mattered and was not manufactured(ish). Klout used to be King ‘a thing’. For Klout, when it was first introduced, promised a Read full story › Source: The Drum...

on May 11, 2018

By John McCarthy Oath has studied the viewing habits of World Cup fans to deliver ad insight to its clients, and in doing so, it learned about brand recognition levels in the UK – and a staggeringly low purchase intent. In February, 7,294 respondents from UK, France, Brazil, Denmark, Germany, Sweden, Italy and Spain gave their views on sponsors. For Coca-Cola retention levels were at 45%, at McDonalds it was 41%, Adidas (33%), Visa (31%) and Budweiser (27%). Brazilians were found to be the most passionate fans, but they were also the most brand-friendly. 35% said they would be much Read full story › Source: The Drum...

on May 11, 2018

By Taruka Srivastav Household brand, Tata Steel Pravesh highlights how mothers never display their weaknesses to inspire their kids to be strong in every situation to commemorate Mother’s Day. The campaign, conceptualised by J. Walter Thompson Kolkata and directed by Aditya Vikram Sengupta features mothers walking the distance without being tired to encourage her tired son to keep walking, encouraging daughters to fight back in difficult situations and urging their kids to follow their dreams. Peeyush Gupta, vice president, steel marketing and sales, Tata Steel said: “Pravesh’s value proposition is about a strong steely core with an appealing exterior that secures loved ones inside Read full story › Source: The Drum...

on May 10, 2018

By Ronan Shields Amid a whirlwind of headlines chronicling trepidation among the adtech sector, The Trade Desk beat earlier analyst expectations posting revenues of $85.7m for the first quarter of the year, an increase of 61% year-over-year. The performance beat expectations by $12.7m, with the company’s share price rising 22.1% ahead of the company’s subsequent earnings call, with The Trade Desk additionally forecasting revenues of $103m for the second quarter and $443m for the year. Performance was driven by continued omnichannel growth with The Trade Desk leadership claiming that a host of product launches in the connected TV (CTV) space Read full story › Source: The Drum...

on May 10, 2018

By John Glenday BT has set itself an ambitious cost saving target of £1.5bn through reducing its workforce by 13,000 by 2021 and abandoning its prestigious central London head office. Back office staff and middle managers at the telecommunications giant are braced for the brunt of the cutbacks, having been put on notice that two-thirds of the global reduction in headcount to be drawn from its 80,000 strong UK workforce. The balance will be drawn from BT’s 18,000 international staff but the exodus will be offset somewhat by the employment of 6,000 new staff, predominantly in customer service and engineering as BT scales Read full story › Source: The Drum...