Posts made in May, 2018

on May 10, 2018

By John Glenday Online advertiser Outbrain has partnered with analytics specialist Integral Ad Science (IAS) in order to bring the latter’s brand safety solutions direct to Outbrain’s own marketers. The tie-up will hand marketers full control over their campaigns, imparting confidence that they will not be associated with inappropriate content by drawing on a real-time pool of 500bn media quality points, measured and collected by IAS on a daily basis. In this way the IAS-powered brand safety net will work with content discovery placements powered by Outbrain for the first time, helping to bolster trust and transparency Read full story › Source: The Drum...

on May 10, 2018

By John Glenday ITV has marked a welcome uptick in viewers across its network of channels over the first quarter of 2018, logging a 4% increase in total minutes viewed across the board, a 6% rise in time spent viewing online and a 31% increase in ITV Hub viewers. The rising tide of viewers helped bring total external revenues up with it by 5% to £772m, propelled by double digit growth of 11% to £382m at ITV Studios and a 41% boost to online revenue. Total advertising, including net advertising revenues (NAR), online and sponsorship, was also given a welcome leg up to Read full story › Source: The Drum...

on May 9, 2018

By Shawn Lim Pizza Hut has launched a new campaign which wants to show how uncomplicated food should be. The video for the campaign, created by Ogilvy & Matter Singapore, shows a group of food lovers in a therapy session, where they share their dismay about ‘food overcomplication and pretentiousness’ they have encountered. According to the brand, even though Singapore’s culture today sees people insisting on taking photos of their food before eating, never ending food trends and complicated menus, there are younger Singaporeans are looking for ‘simple, precious moments’. “This brand platform aims to drive local resonance in Singapore while staying in line with our Read full story › Source: The Drum...

on May 9, 2018

By Taruka Srivastav Wavemaker has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as chief executive officer (CEO) for Wavemaker MENA to strengthen its presence in the region. Prior to this, Iyer worked as managing director of GroupM India media agency Motivator, based in Delhi. Iyer will relocate to Dubai to officially join Wavemaker on June 10. Ajit Varghese, Wavemaker’s global president of market development commented: “I’ve known Rabe since he joined Motivator and I’ve always been impressed by his commitment to excellence. “He’s a proven leader with strong business acumen and I’m sure that he, together with our fantastic leadership team across the region, is Read full story › Source: The Drum...

on May 9, 2018

By Katy Archer More than half the British population have little idea how to use the smart technology in their homes, according to field marketing agency Gekko. The ‘Smart Home Shopper’ study, which investigated smart home purchasing behaviour, showed that 56% of British adults that have bought the latest ‘must have’ home smart technology but have no idea how to use them once purchased. Three out of ten surveyed admitted to regretting at least one or more items purchased. The survey also revealed that nearly a third of adults say they’ve never read instruction or manuals when buying a new piece of technology, Read full story › Source: The Drum...