Posts made in May, 2018

on May 8, 2018

By John Glenday The BBC, ITV and Channel 4 are said to be in discussions over the formation of a joint streaming service to better compete with the growing threat posed by Netflix and Amazon. Designed to counter the growing appeal of the US giants early discussions have been entered into by British broadcasters to pool their own content and expertise in a unified offer as opposed to the present free for all. Reports in the guardian suggest that NBC Universal would also be interested in teaming up, highlighting the seriousness Read full story › Source: The Drum...

on May 8, 2018

By John Glenday The latest media ad spending forecast calculates that digital channels will surpass traditional mediums as early as 2021 eMarketer crunched the numbers to arrive at the prediction, which begins with an estimated 7.4% increase in total media ad spending this year to $628.63bn, with digital accounting for an ever-increasing share of this total. Over the next four years the percentage of total media ad spending in the digital realm is expected to rise from just 43.5% in 2018 to just a shade below the psychologically important 50% barrier in 2020, before finally leapfrogging traditional mediums the following year. In Read full story › Source: The Drum...

on May 8, 2018

By Shawn Lim The winner of this week’s creative work of the week in Asia Pacific is Speights, a New Zealand beer brand, which produced a two minute film called ‘The Dance’, which shows men learning to dance. In the film, which was created by DDB New Zealand, two colleagues teach each other how to dance. Their other colleagues then provide feedback on the men’s style and dance moves. The film culminates in one of the men picking up the courage to ask a woman for a dance. DDB NZ: Lion – Speights ‘The Dance’ Agency: DDB NZ Client: Lion – Read full story › Source: The Drum...

on May 7, 2018

By Danielle Long Alibaba revenues increased 61% to RMB 61.9bn (US$9.87bn) for the March quarter, as the e-commerce company’s strong core business continues to deliver growth. Alibaba’s quarterly results beat out analyst expectations with the core businesses strong performances helping to offset Alibaba’s big spending on new initiatives and new market expansions. Commerce revenues continued to grow, increasing 62% year-on-year to RMB 51.2bn (US$8.1bn) and cloud computing surged 103% to RMB 4.3bn (US$699m). Alibaba’s digital media and entertainment business grew 34% year-on-year to RMB 5.2bn (US$840m) and online video platform Youku grew daily average subscribers by 160% year-on-year. Alibaba’s annual active customers Read full story › Source: The Drum...

on May 7, 2018

By Doug Zanger The media and marketing sector is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week’s 10 Questions are posed to advertising legend and founder/chief executive of Make Love Not Porn, Cindy Gallop. What was your first ever job? Assistant to the director of the Sherman Theatre, Cardiff. It was a temporary placement – only for six months while his permanent assistant was on maternity leave – and Read full story › Source: The Drum...