Posts made in May, 2018

on May 7, 2018

By Danielle Long Cricket legend Shane Warne and his legacy of mistakes are at the centre of a cheeky new ad campaign from eBay Australia. The e-commerce site has released a series of ads featuring the former cricketer who has made headlines over the years for a number of mishaps and embarrassing gaffes. The ads feature Warne expressing regrets about overspending on products and household items because he didn’t check eBay first. The campaign builds on the brand’s positioning tagline, “But Did You Check eBay?”, and aims to encourage Australian’s to make the online retailer their one-stop-shop for shopping. Julie Nestor, chief marketing officer, eBay Read full story › Source: The Drum...

on May 5, 2018

By Doug Zanger In celebration of World Wish Day on Friday, Gyro and their client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s “Hope is Medicine” campaign. Further, however, the goal was to change public perceptions about how wishes for children work. “Make-A-Wish actually has more wishes than kids. There is often a general misconception that wishes are only for children suffering from terminal illnesses. That’s not the case. The wishes are for any children with serious illnesses,” said Doug Kamp, executive creative director at Gyro Chicago. The public campaign took place Read full story › Source: The Drum...

on May 5, 2018

By Taruka Srivastav Javi Campopiano is reportedly set to join FCB Mexico as partner chief creative officer, is being his time with Saatchi & Saatchi. In his new role, Campopiano will oversee the creative direction of FCB Mexico in Latin America and across all FCB Mexico’s client. Campopiano previously served as regional executive creative director of FCB Latin America and led FCB Buenos Aires. Prior to it, Campopiano has also worked JWT, Ogilvy and Del Campo Nazca. Susan Credle, FCB’s global chief creative officer, stated: “I met Javier in Miami, right after joining FCB. Javi had just left FCB. One evening of Read full story › Source: The Drum...

on May 5, 2018

By Taruka Srivastav Google has introduced new policies for U.S. election ads across its platforms to improve transparency of political issue advertisem. Google is adding additional verification for anyone who wants to purchase an election advert on Its platform in the U.S. and require that advertisers confirm whether they are a U.S. citizen or lawful permanent resident, as required by law. Advertisers will also have to provide a government-issued ID and other key information. The advert wills also be required to incorporate a clear disclosure of who is paying for them to keep people better informed. Google will come out with a Transparency Report in Read full story › Source: The Drum...

on May 5, 2018

By The Drum The fragmentation of the media landscape has made it increasingly difficult for advertisers to measure how their campaigns are performing across platforms. Some networks have taken the matter into their own hands as of late. Last month, NBUniversal rolled out CFlight, a metric that measures all live, on-demand and time-shifted commercial impressions on every viewing platform. According to NBCUniversal, the impressions-based metric delivers advertising clients the “most comprehensive representation of their marketing campaign’s advertising exposures within full episodes of shows across all screens.” To get the industry’s thoughts on today’s current viewing metrics and their effectiveness, The Drum recently hosted Read full story › Source: The Drum...