By Taruka Srivastav Bank of Ireland has appointed Henry Dummer as its new chief marketing officer to drive brand development. Prior to this, Dummer served as group marketing director for consumer and business at Eir. He was also marketing director at Tesco Ireland and customer marketing director at Diageo Ireland. He also held consumer marketing roles at GlaxoSmithKline and Mars UK. Francesca McDonagh, group chief executive, Bank of Ireland said : “I previously announced the creation of a new position of chief marketing officer – a critical role as we work to define the bank’s brand strategy, deliver our strategic priority of serving customers brilliantly Read full story › Source: The Drum...
Read MoreBy John Glenday Twitter is asking all 330 million of its members to change their passwords after a ‘bug’ saw login details stored as readable text on an internal computer system rather than being properly encrypted. The lapse is understood to have affected a ‘substantial’ number of users, leaving their logins unprotected for ‘several months’ before the company became aware of the issue several weeks ago. Conceding that it had dropped the ball the social network held its hands up in a blog post and a flurry of tweets, claiming that the oversight had now been resolved and there was no Read full story › Source: The Drum...
Read MoreBy Danielle Long Alibaba is expected to post its first decline in profit in one and a half years when the e-commerce giant announces its latest quarterly report. Analysts are attributing the projected decline to the folding of Alibaba’s loss-making businesses as well as increased spending in its battle with rivals such as Tencent. According to Bloomberg, the e-commerce giant’s revenue is still expected to climb 53% to RMB 59bn ($9.3bn), however the figure indicates the company’s smallest growth in nearly two years. Alibaba’s investment in new initiatives is cited as a major contributor to the declining revenue, along with its decision to invest Read full story › Source: The Drum...
Read MoreBy Danielle Long New Zealand Prime Minister Jacinda Arden has joined comedian Rhys Darby in a campaign which aims to expose a conspiracy to delete the tiny nation from world maps. The Tourism New Zealand campaign sees Darby hatching a plan to get to the bottom of a global conspiracy which has seen the likes of the BBC, Conde Nast Traveler, The Telegraph and even the Smithsonian Air & Space Museum omit the country from world maps. Darby enlists the Prime Minister who reveals the campaign hashtag #getNZonthemap The PR campaign aims to raise awareness of New Zealand’s attributes and promote why the country should be Read full story › Source: The Drum...
Read MoreBy Jon Wilkins One of the debates in the industry at the moment is about context and the value of quality media environments for brands. When you bring publishers, creatives and technologists together, they’re obviously going to defend their respective patches. In one corner you have those in the old guard of advertising, who believe in the glory of the traditional TV ad and see digital as secondary – ‘the culture over collateral debate’ – alongside premium publishers like Marie Claire arguing for the craft of building brands in beautiful environments. Whereas wearing the other gloves are digital-first businesses Read full story › Source: The Drum...
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