Posts made in May, 2018

on May 3, 2018

By John Glenday The latest ‘State of Digital‘ report to be compiled by GroupM establishes 2018 as a landmark year in the advance of the sector amidst a prediction that consumption of online media will overtake linear TV for the first time. WPP’s media investment arm calculates that consumers will spend 9.73 hours with media in 2018, up from 9.68 hours in 2017 – with online accounting for a 38% share (3.69 hours) of this total and linear TV falling a smidgen behind at 37% (3.63 hours). This eclipse has been made possible by 15% growth in Read full story › Source: The Drum...

on May 3, 2018

By Ronan Shields Criteo, arguably the most successful adtech company to have listed on the public markets, expects Q2 revenue to remain flat or dip 1% as the media industry acclimatizes to the upcoming General Data Protection Regulations (GDPR). The France-based adtech outfit yesterday (May 2) reported total revenues of $564m for the first quarter, representing 9% growth year-over-year, with client retention rates of over 90%, but management expects “friction” over GDPR. In its guidance notes, it forecast that revenues for the second quarter of the year (excluding traffic acquisition costs) would be in the range of $226m-$230m. “This Read full story › Source: The Drum...

on May 2, 2018

By Shawn Lim To celebrate World Maternal Mental Health Day on 2 May, Gidget Foundation has launched a book in Australia which consists of bedtime stories and doubles up as a self-help book. According to the not-for-profit organisation, one in five new mums and one in 10 new dads in the Oceanian country suffer from perinatal depression and anxiety (PNDA), which is almost 100,000 expecting and new parents each year. The books, titled ‘The Little Helper Bunny Books’, which is created by Naked, are a collection of four titles that is filled with content for kids that puts proven psychological strategies between the lines for Read full story › Source: The Drum...

on May 2, 2018

By John Glenday Apple has surprised on the upside after announcing that sales of its flagship iPhone have remained on track even as consumer enthusiasm to race through the revolving door of annual smartphone upgrades begins to wane. In its latest set of quarterly results, Apple reported sales of 52.2m iPhones, up from 50.7m sold last year and only marginally behind a Wall Street target of 52.3m. Moreover the consumer electronics and services firm is upbeat about its prospects in the current quarter, projecting revenue of between $51.5 and $53.5bn, beating prior forecasts of $51.6bn. Apple’s revenues have risen on the Read full story › Source: The Drum...

on May 2, 2018

By Sharon Whale Trust in UK brands is at its lowest since the 2008 financial crash. Big players like Delta Airlines and Uber have taken massive hits to their reputations. You can blame it on austerity, you can blame it on Brexit, but the bottom line is that people haven’t had much faith in brands for a fair while. Brands aren’t doing enough to actually make people care. They might be active in the public eye, sure, but that old ‘there’s no such thing as bad publicity’ waffle just doesn’t hold water in 2018. While building brand trust might have been lower down Read full story › Source: The Drum...