Posts made in May, 2018

on May 1, 2018

By John Glenday UK consumers may have reached their limit as far as media consumption goes after publication of the latest eMarketer survey of time spent on the sector showed an overall leveling off. Over 2018 the marketing research specialists calculate that the average UK adult will spend an average of nine hours and 23 minutes either watching, reading, streaming or listening to music, the first year of flat growth since the organisation began recording the metric. In 2013 the equivalent time spent figure was just eight hours and nine minutes but that has crept up incrementally each year – until now, leading Read full story › Source: The Drum...

on May 1, 2018

By Rebecca Stewart Market research giant YouGov is readying a blockchain solution that will allow EU consumers to choose which data they share with brands; a move that will not only help it preserve its nascent digital ad network post-GDPR, but one it’s pitching as a “great boon” for publishers too. With the deadline looming for the strict new EU legislation – which covers everything from consent to data portability and carries with it multimillion non-compliance fines – YouGov‘s chief executive Stephan Shakespeare explained to The Drum the company didn’t want its GDPR preparation to be a “box ticking exercise”. Instead, Read full story › Source: The Drum...

on May 1, 2018

By Rebecca Stewart With the deadline for General Data Protection Regulation (GDPR) compliance in sight, 45% of UK marketers have said their business is setting money aside to cover any potential fines issued by regulators. According to research published by data management platform Ensighten, which surveyed over 150 UK brand and agency-side marketing decision makers, just 26% of respondents said they felt “very confident” that their data governance procedures were robust enough to be classified as compliant by the looming 25 May deadline. With less than one month to go until the Information Commissioners Office (ICO) starts enforcing the rules in the UK, Read full story › Source: The Drum...