By Taruka Srivastav Audioboom Group has signed exclusive ad sales agreements with advertising agencies in Australia, Canada, New Zealand and the UK to expand its reach and generate revenue opportunities. The partnerships will aim to leverage Audioboom’s technology and data analytics, to help the networks and media sales agencies with content to drive revenue from programmatic and in-read advertising. In Canada, Audioboom has partnered with The Podcast Exchange to provide advertisers with better monetisation opportunities within the Canadian podcast audience. Meanwhile, the second agreement targets the Australian and New Zealand markets through Placard Media. The third agreement with DAX, a programmatic advertising platform available Read full story › Source: The Drum...
Read MoreBy John McCarthy Mobile carrier Three has integrated its Puggerfly Snapchat mascot with the World Cup by running the first sponsored Snappable augmented reality Lens. Three and Snapchat uncaged a new mascot earlier this year with the launch of the Go Binge campaign. The pug-butterfly fronted what Katrina Ward-Smith, director of brand and communications at Three UK called a “true partnership” between the brands. It saw the companies worked together to deliver a AR pet in the app. Now Snapchatters can play a Puggerfly football face-off game where the user’s face serves as a football Read full story › Source: The Drum...
Read MoreBy Victoria Usher As a regular visitor to Cannes Lions, Thomas Bremond, General Manager, International, at FreeWheel, sees the event not only as an important date in the calendar for the creative and marketing industries, but also as a milestone for the Comcast-owned advertising management company. Ahead of the event, Thomas discusses what he is most looking forward to at Cannes in 2018. FreeWheel will be in Cannes again this year. What are you expecting from 2018? The past 12 months have been intense for the advertising industry: some long-running companies in the video space have been acquired or gone out of business, and agencies Read full story › Source: The Drum...
Read MoreBy John McCarthy Paul Frampton-Calero, formerly chief executive of Havas Media Group UK and Ireland chief executive officer (CEO), has joined Tink Labs, similarly in the CEO role overlooking the UK and Ireland. Frampton-Calero left the Havas role eight months ago, and has moved out of the marketing industry completely, now taking up responsibility for leading and expanding the Hong Kong-based company in the UK and Ireland. Tink Labs produces Handy, an IoT-enabled mobile device that helps hotel guests personalise their experiences, available in 82 countries and 650,000 rooms. He will report to Terence Kwok, founder and chief executive of Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The DADIs (The Drum Awards for the Digital Industries) returns for its twelfth year to celebrate and reward digital excellence from around the globe. But what makes our judges choose the best of the best? Following is just five examples of the best of the best of the 2017 winners. Home: A VR Space Walk – Rewind and BBC Studios Use of VR Video of Home: Immersive Spacewalk Experience Loading… Home combined a strong narrative and sense of drama with the impact from an immersive experience to encourage the public’s interest in space. The Read full story › Source: The Drum...
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