By John Glenday Jaguar Land Rover has branched out from one-off automotive sales to long-term partnerships with the launch of its first ever car subscription service geared toward high-mileage drivers. Carpe has been devised by Inmotion Ventures, Jaguar Land Rover’s corporate venture arm, to offer its biggest customers a brand-new vehicle every year in a personalised package, which can then be swapped for the latest vehicle range as soon as it rolls off the production line. Sebastian Peck, managing director of InMotion Ventures, said: “We know there is appetite for unlimited motoring packages and demand is growing rapidly for Read full story › Source: The Drum...
Read MoreBy John Glenday Comcast has upped its offer for Twenty First Century Fox to $65bn in cash as a high-stakes bidding war intensified between the media giant and Disney to get their hands on the prize. Representing a 20% premium on its earlier offer, the Comcast bid highlights the eagerness of the US’s largest media companies to snare the business, with the usual caveat of obtaining approval from regulators. That green light appeared more certain on Tuesday after AT&T secured permission to buy Time Warner for $85bn. The fight to obtain Fox looks set to intensify Read full story › Source: The Drum...
Read MoreBy John Glenday Dixons Carphone has become the latest business to fall victim to hackers after uncovering ‘unauthorised data access’ to its systems by unknown parties, thought to be an attempt to compromise 5.9 million cards stored in one of its processing systems for Currys PC World and Dixons Travel. The breach has prompted a major security review at the retailer which has employed cyber security experts to shed light on the nature of the hack and beefed up its own security measures to prevent a repeat. Dixons Carphone insist that no evidence of fraudulent use of any data Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Snapchat is looking to align the measurement it offers advertisers with that given by the likes of Facebook, announcing two new plays that will help brands better scrutinise the value of their media buys in the app. First up, the messaging service has deepened its relationship with people-based marketing firm LiveRamp, launching a new solution it’s calling ‘offline sales impact’ (OSI) that it said will let brands measure the impact of their campaign on offline sales in a ‘privacy-friendly’ way (read: GDPR-compliant). Brands involved in the beta trials, including Oreo and Cadbury, noted on average a 4% uptick in sales. While Read full story › Source: The Drum...
Read MoreBy John McCarthy Dedicated football media brands are converging on Russia for the World Cup, keen to get under the skin of the nation and explore its unique – and somewhat controversial – fan culture. The Drum spoke to Goal, Ball Street Media, Copa90 and 90min to learn why they are embedding with fans to tell the on-the-ground story of the tournament. These outlets have been presented with logistical and societal difficulties which have upped the challenge of bringing the atmosphere of the Russian World Cup to football fanatics across the world. In the UK, the Salisbury nerve agent Read full story › Source: The Drum...
Read More
Industry News